TAG Archives - Mobile Marketing Magazine

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TAG links up with CAA to clean up Chinese digital advertising

The collaboration aims to provide Chinese companies with the tools to combat ad fraud in digital advertising, while providing recognition to these companies for their work via TAG’s Certified Against Fraud certification

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ABC gets control of Viewability and AV Standards from JICWEBS

ABC has worked closely with JICWEBS in the development of the viewability principles and, most recently, had an input in the development of mobile web and in-app viewability testing

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Movers and Shakers: Headspace, Tumblr, BBDO, Social Chain, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

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Most consumers would stop buying products advertised near dangerous content: report

More than 80 per cent of consumers would reduce or stop buying a product they commonly purchase, if it was advertised close to “extreme or dangerous content”, according to a

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The Trustworthy Accountability Group is going after European pirate sites

The Trustworthy Accountability Group (TAG), a global certification program which aims to fight criminal activity in the digital advertising industry, has announced the launch of Project Brand Integrity. Along with

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TAG anti-fraud standards reduce invalid traffic by over 90 per cent – report

The level of digital advertising fraud in Europe has been reduced by more than 94 per cent, thanks to the continued anti-fraud efforts of the Trustworthy Accountability Group (TAG), a

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JICWEBS and TAG to align UK and US ad fraud measures

The Joint Industry Committee for Web Standards (JICWEBS) and the Trustworthy Accountability Group(TAG), a pair of UK and US cross-industry bodies, have announced the next stage of their partnership which

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Leading ad exchanges make programmatic transparency pledge

Six of the top advertising exchanges have come to a mutual agreement, promising to clean up the programmatic buying experience by being more efficient, transparent, and fair. An open letter

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JICWEBS and TAG agree to align UK and US brand safety and ad fraud measures

Chair of JICWEBS Richard Foan UK and US cross-industry standards bodies the Joint Industry Committee for Web Standards (JICWEBS) and the Trustworthy Accountability Group (TAG) have promised more consistency within

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Cross-industry standards bodies TAG and JICWEBS partner to clean up digital advertising

Trust accountability Program the Trustworthy Accountability Group (TAG) and the Joint Industry Committee for Web Standards (JICWEBS), which is responsible for developing online ad trading standards, are working together to

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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