Industry heavyweights Alibaba, Arm, Baidu, Google, IBM, Intel, Microsoft, Red Hat, Swisscom, and Tencent have linked up with The Linux Foundation to form a consortium where members will collaborate on
Chinese tech giant Tencent is set to introduce a Siri-like digital assistant for its hugely popular WeChat app in order to help its users take care of simple tasks. The
Tencent is cutting its mobile budget for its gaming division as the Chinese government cracks down on the industry with regulations and its freeze on approving new games. The tech
Chinese tech giant Tencent is set to introduce new age controls to its most popular mobile game franchise as the Chinese government pushes for stricter measures aimed at combating video
Google is reportedly in talks with several companies in China over the possibility of bringing its cloud services to the nation, as it looks to re-enter a market where many
Google has launched an AI drawing game as a mini app within Tencents WeChat messaging platform, as it continues to make overtures towards re-entering the consumer market there. The majority
Chinese internet giant Tencent has plans to spin off its online music business, listing the unit on a stock exchange in the US. In a filing to the Hong Kong
Nokia has penned a deal with Tencent which will see the pair work together on the research and development of 5G apps, as the arrival of the next generation mobile
Allianz X, the digital investment unit of Allianz Group, and Chinese tech giant Tencent Holdings have co-led a new funding round for N26, the mobile-first bank based in Germany. The
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst