The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the
Amazon is reportedly preparing to introduce a high-fidelity music streaming platform and is currently in talks with large music rights-holders over its upcoming launch. According to Music Business Worldwide, citing
US telecoms company Sprint has acquired a 33 per cent stake in Jay Z’s subscription-based music streaming platform Tidal – that will give Sprint customers unlimited access to exclusive artist
The first-generation iPod appeared 15 years ago, ushering in the age of MP3s and downloading, and fundamentally altering the music industry in ways that are still being felt today (not
Music streaming service Tidal has failed to pay over 100 outstanding bills, with money owed to ad agencies, record labels, music festivals and even the company that owns its head
A year on from its star-studded launch, music streaming service Tidal has amassed 3m members across 46 countries worldwide. Thats the word direct from the company, but its unclear whether all 3m are
Streaming music and content platform Tidal is adding mobile ticketing options for members through a partnership with Ticketmaster, enabling users of the high-fidelity service to search tour dates and purchase
Following his purchase of Swedish firm Aspiro in January, hip-hope star and entrepreneur Jay-Z has relaunched the companys Tidal music streaming service, drawing on the services of a number of
First it was Dr Dres Beats Music service, which was purchased by Apple for £3bn (£1.9bn). Now, Jay-Z is making a move into the streaming music business with a kr464m
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support