Movers and Shakers: Headspace, Tumblr, BBDO, Social Chain, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the


Tumblr launches internet literacy campaign in partnership with Ditch the Label

A report on the launch by Tumblr of an internet literacy campaign to help its users spot misinformation and fake news on its platform


Verizon is selling blogging platform Tumblr to WordPress owner

Tumblr, the once-thriving blogging platform, is being sold to WordPress owner Automattic Inc. for a fraction of its 2013 asking price, according to The Wall Street Journal. In 2013, Yahoo


Tumblr purges adult content, but users criticise fumbled approach

Oath-owned social blogging platform Tumblr has announced an update to its terms of service that bans adult content from being hosted on the site. The change comes following concerns over


Oath and Medicom help Shell Make the Future

Energy giant Shell has announced a global deal with Mediacom and Oath that aims to take the brands Make the Future campaign into a new phase, bringing content to life


Tumblr launches app for watching YouTube videos with friends

Microblogging site Tumblr has created an app that lets users video chat with up to five friends through a smartphone – while watching videos. Cabana enables friends to chat and


Tumblr Prepares to Launch Live Video

Yahoo is using what could well be the last Cannes Lions where its a major player to launch a number of new services. Yesterday saw the firm launch a new


Yahoo Predicts Native to Dominate European Display by 2020

Native ads will account for 52 per cent of all European digital display ad spending by 2020, growing by 156 per cent over the next five years to €13.2bn (£10.3bn),


Asda Takes to Tumblr for First Time with #BecauseitsChristmas

Asda has launched its first content marketing campaign on Tumblr, extending its #BecauseitsChristmas campaign. Tumblr might be associated with a more teenage female audience, but Asda will be using it


Clinique Turns to Yahoo and Tumblr for #FaceForward Campaign

Beauty brand Clinique has teamed up with Yahoo and Tumblr to launch the UK iteration of its first major global digital campaign; #FaceForward which breaks today. The content marketing campaign

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