Undertone

Undertone Launches Expandable Teaser Ad Unit

Ad tech firm Undertone has launched its Expandable Teaser ad format following successful beta testing with clients including BMW and Major League Soccer. The company said the cross-screen format provides

Undertone

Awards Preview – Most Effective Cross-screen Campaign

Every day between now and the Effective Mobile Marketing Awards Ceremony on 17 November, we will be previewing the finalists in one of the 30 categories. Today, we look at

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Perion Supercharges Facebook Canvas Ads with Retargeting

Global ad tech firm Perion is linking its MakeMeReach advertising platform to Facebook Canvas, enabling marketers to extend their campaigns to the interactive, mobile-first solution as well as providing them

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Movers & Shakers: Undertone, Smadex, Start, Sociomantic, Marin

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the industry,

Undertone

Perion Acquires Ad Firm Undertone for $180m

Global performance-based ad-tech firm Perion has announced that it has acquired cross-screen advertising solutions company Undertone for $180m (£119m), whose technology will be integrated into Perions offerings immediately. The deal

Undertone

Movers & Shakers – Twitter, RadiumOne

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a weekly feature intended to help you keep track

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