Viewpoint

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Viewpoint

Viewpoint: Putting our power to good use

With the constant stream of data breaches, fake news and ad fraud, it can be hard to remember the good that digital marketing can do beyond driving revenues. Tim Maytom

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Viewpoint

Viewpoint: The government may not be the big G playing the role of Big Brother

Another day, another week, another story about one of the internet’s duopoly and our data. This time round, it’s the turn of Google again. And we’re talking about location data.

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Viewpoint

Viewpoint: A bull in a Chinese market

Reports are circulating that Google is hard at work on a search app that will meet the Chinese governments strict censorship laws. But Tim Maytom argues that, in the current

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Viewpoint

Viewpoint: Big Brother is watching you

I have written a lot of pieces about Facebook, often critical of the company. A search of our ‘Viewpoint’ series will show that the vast majority of my opinion-based content

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Viewpoint

Viewpoint: Technology isnt always the answer

Tim Maytom ponders the kind of thinking that leads to Elon Musks useless submarine, and whether it is indicative of wider problems in the industry. Last week, aid and rescue

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Viewpoint

Viewpoint: In amongst the bad, lets celebrate the good

David Murphy casts an eye over some of the winning entries from our Effective Digital Marketing Awards, and argues that from massive brands to tiny campaigns, the growth of digital

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Viewpoint

Viewpoint: Duopoly and our data

Much of our lives are now dictated by the technologies we use and the trust we have in the companies behind those technologies. Despite this, the past 12 to 18

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Viewpoint

Viewpoint: No school holidays for the ad tech industry

Tim Maytom explores how the growing drive to bring digital marketing in-house could impact the talent gap the industry is facing, and why ad tech vendors should be putting time

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Viewpoint

Viewpoint: The world is getting played by Facebook

Earlier this week, Facebook dumped more than 450 pages of worth of writing in front of the US Congress (figuratively speaking – I’m pretty sure the company just sent an

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Viewpoint

Viewpoint: Who watches the watchers?

In the wake of a Star Wars actor being hounded off of social media, Tim Maytom asks what responsibility brands have to cultivate a healthy fanbase If you’ve seen Star

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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