Viewpoint

Viewpoint: Putting our power to good use

With the constant stream of data breaches, fake news and ad fraud, it can be hard to remember the good that digital marketing can do beyond driving revenues. Tim Maytom

Viewpoint

Viewpoint: The government may not be the big G playing the role of Big Brother

Another day, another week, another story about one of the internet’s duopoly and our data. This time round, it’s the turn of Google again. And we’re talking about location data.

Viewpoint

Viewpoint: A bull in a Chinese market

Reports are circulating that Google is hard at work on a search app that will meet the Chinese governments strict censorship laws. But Tim Maytom argues that, in the current

Viewpoint

Viewpoint: Big Brother is watching you

I have written a lot of pieces about Facebook, often critical of the company. A search of our ‘Viewpoint’ series will show that the vast majority of my opinion-based content

Viewpoint

Viewpoint: Technology isnt always the answer

Tim Maytom ponders the kind of thinking that leads to Elon Musks useless submarine, and whether it is indicative of wider problems in the industry. Last week, aid and rescue

Viewpoint

Viewpoint: In amongst the bad, lets celebrate the good

David Murphy casts an eye over some of the winning entries from our Effective Digital Marketing Awards, and argues that from massive brands to tiny campaigns, the growth of digital

Viewpoint

Viewpoint: Duopoly and our data

Much of our lives are now dictated by the technologies we use and the trust we have in the companies behind those technologies. Despite this, the past 12 to 18

Viewpoint

Viewpoint: No school holidays for the ad tech industry

Tim Maytom explores how the growing drive to bring digital marketing in-house could impact the talent gap the industry is facing, and why ad tech vendors should be putting time

Viewpoint

Viewpoint: The world is getting played by Facebook

Earlier this week, Facebook dumped more than 450 pages of worth of writing in front of the US Congress (figuratively speaking – I’m pretty sure the company just sent an

Viewpoint

Viewpoint: Who watches the watchers?

In the wake of a Star Wars actor being hounded off of social media, Tim Maytom asks what responsibility brands have to cultivate a healthy fanbase If you’ve seen Star

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