TikTok agrees to open up exclusive opportunities to WPP agencies and clients

WPP will gain early access to advertising products in development and partner with TikTok on marketing API integrations


WPP brings AKQA and Grey together to form AKQA Group

The AKQA Group will combine Grey’s creative storytelling with AKQA’s experience design skills and house 6,000 employees in more than 50 countries, boasting major clients including Amazon, Netflix, Coca-Cola, Nike, Procter & Gamble, Levi’s, and Volvo


WPP integrates Indian creative agency The Glitch into VMLY&R

Though The Glitch and VMLY&R will continue to operate as distinct brands and with different organisational structures, The Glitch’s CEO Pooja Jauhari, Co-founder & Chief Creative Officer Rohit Raj, and Co-founder & Content Chief Varun Duggirala will now report to VMLY&R Asia Co-CEO Tripti Lochan


WPP flogs majority stake in Kantar to Bain Capital

Kantar CEO Eric Salama WPP has agreed to sell 60 per cent of Kantar to private equity firm Bain Capital in a deal which values the business at $4bn (£3.2bn).


Amazon named BrandZ’s most valuable brand in the world

eCommerce giant Amazon is the most valuable brand in the world, followed by Apple and Google, according to the 2019 BrandZ Top 100 Most Valuable Global Brands rankings announced today


Waze partners with WPP on in-car ads

Waze has teamed up with WPP to make it easier for retail brands to run campaigns on the Google-owned social navigation app. The partnership aims to direct drivers to retail


3,500 jobs to be cut at WPP as it unveils three year plan for restructuring

Advertising giant WPP is set to cut around 3,500 jobs worldwide and shut or merge almost 200 offices as part of a radical restructuring plan, announced today during a lengthy


WPP merges JWT and Wunderman for end-to-end services

Mel Edwards (left) and Tamara Ingram Advertising giant WPP is merging its iconic J. Walter Thompson (JWT) advertising agency with its digital arm Wunderman in a high-profile move aimed at


Wunderman acquires Amazon-focused content and campaign agency 2Sales

WPP-owned digital agency Wunderman has acquired 2Sales, an eCommerce consultancy that specialises in supporting brands build their business on Amazon and other online marketplaces. 2Sales will become part of Wunderman


Mark Read appointed as chief executive at WPP

WPP has named Mark Read as its new chief executive officer, succeeding Sir Martin Sorrell who departed in April. Read most recently served as joint chief operating officer at the

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