YouGov Archives - Mobile Marketing Magazine

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Young adults appreciate the need for internet ads, but want control: report

The vast majority of young adults understand the importance of advertising to ensuring the internet continues to remain available in the same capacity, but the invasive nature of advertising means

YouGov

Illegal music downloading falls as streaming services dominate

Illegal music downloading has almost halved in the UK in the past five years, with the number of Britons obtaining music this way dropping from 18 per cent to 10

YouGov

UK consumers dont like when brands wish them happy birthday or use their first names

Just seven per cent of UK consumers are interested in messages from brands that relate to personal details like their birthday, while only eight per cent are likely to engage

YouGov

Gen Z social media users only want to see content and ads relevant to them

63 per cent of people within Generation Z would prefer to only see content or advertising from brands they already follow on social media, showing marketers that they may need

YouGov

Generation Z shoppers want deep personalisation when shopping online

Generation Z shoppers, despite representing a big opportunity, are posing a fresh set of challenges for online fashion retailers to cope with. According to a survey of 2,191 UK adults,

YouGov

AdBlock Plus hits back at IAB claims that adblock users are stagnating

AdBlock Plus (ABP) has fired back at the Interactive Advertising Bureau (IAB) after YouGov research, commissioned by the Bureau, revealed that UK adblocking adoption had plateaued at 22 per cent

YouGov

UK Ad Blocking Numbers Have Stabilised Despite Rise Fears

The proportion of British adults using ad blocking software has continued to hover around the 22 per cent mark for the last year, according to a report from the Internet

YouGov

Three Quarters of Marketers Believe Ad Blocking is Good for the Industry

76 per cent of marketers believe ad blocking will be good for the industry, because it will generate creativity, according to a YouGov survey of 255 marketing professional Chartered Institute

YouGov

Ageism Twice as Prevalent in Media Industry than UK Average

The UKs media, marketing, PR and advertising industry experiences significantly higher-than-average levels of ageism, with 42 per cent of people having witnessed age-based discrimination in the workplace compared to 19

YouGov

11 Per Cent of UK is Playing Pokémon Go

6.1m UK adults (13 per cent of the UK population) have downloaded and installed Pokémon Go since the app was released here on 14 July, with 5.3m (87 per cent

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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