Accelerated Mobile Pages

Instapage links up with Google to bring AMP to landing pages

Instapage, a post-click optimisation platform for advertisers, has partnered with Google to ring Accelerated Mobile Pages (AMP) to landing pages, becoming the first to partner with Google’s AMP. With the

Accelerated Mobile Pages

Googles AMP reportedly load too fast for people to see ads

Publishers are reportedly concerned about the lack of revenue they make through Google’s Accelerated Mobile Pages (AMP) because ads load slower than content via the initiative. According to Digiday, citing

Accelerated Mobile Pages

Google Launches AMP Lite

Google has launched a faster-loading version of its Accelerated Mobile Pages (AMP) solution called AMP Lite, for slower networks and devices with limited memory. By optimising images and external fonts,

Accelerated Mobile Pages

Instant Monetisation

David Murphy discusses the challenge of generating revenue from content when it appears on other people’s platforms with Owen Hanks, general manager, international, at Kargo. DM: So let’s have the

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