London Fashion Week

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London Fashion Week

Amazon tests one-hour deliveries with Nicopanda at London Fashion Week

Amazon has been testing a ‘see-now, buy-now’ strategy that sees fashion items delivered within one hour during London Fashion Week. Teaming up with Diesel artistic director Nicola Formichetti and his

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London Fashion Week

Twitter Falls Out of Fashion

More bad news for Twitter as research from digital marketing agency Greenlight reveals that Instagram has proved more popular than Twitter during London Fashion Week. The study found that there

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London Fashion Week

Dedicated Follower of Fashion

With New York Fashion Week wrapping up and London Fashion Week just getting started, hundreds of designers, brands, clothing retailers and consumers are keeping a watchful eye on the emerging

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London Fashion Week

Burberry Dominates Social Media During Fashion Week

Burberry dominated all other brands showcasing at London Fashion Week, according to two social media studies. The brand accounted for 10 per cent of all tweets related to the event,

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London Fashion Week

Topshop Fashion Week Campaign Lets Shoppers Pin Their Colours to the Mast

Topshop has partnered with Pinterest for an interactive campaign tying into London Fashion Week. The Pinterest Palettes tool can be used to scan a users Pinterest board and identify the

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London Fashion Week

Infographic: Social is the Best Bet for London Fashion Week

Utilising user-generated content from social media has resulted in a 39 per cent uplife in sales for brands presenting at London Fashion Week in the past. This figure comes from

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Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

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Retargeting on Android is changing: here’s what you need to know

As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

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In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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Download your copy of the Mobile Finance Report 2020 today

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Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research

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