Pubmatic

Movers and Shakers: Ogilvy, Shutterstock, Adjust, Zeotap, PubMatic, HyperJar, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

Pubmatic

Programmatic Lunch 2019: PubMatic

Koray Fuat, director of customer success EMEA at PubMatic, discusses the challenges that mobile monetisation faced in 2019 and whats next for mobile programmatic

Pubmatic

Talking Programmatic with PubMatic

Thomas Bienias, director of mobile publisher development EMEA at PubMatic, chats with Mobile Marketing about the state of mobile header bidding

Pubmatic

The next era of mobile programmatic advertising is here

Thomas Bienias, director of mobile publisher development EMEA at PubMatic, looks at the countries driving mobile ad spending and the current trends in the market

Pubmatic

Talking Mobile at MWC19 – PubMatic

David Murphy discusses the move to programmatic and in-app header bidding, including the launch of its OpenBid solution, with PubMatic’s SVP, corporate development and GM of mobile, Paulina Klimenko. For

Pubmatic

Buyers embracing in-app programmatic due to engagement and targeting – report

Media buyers are allocating almost 50 per cent of their digital advertising budgets to mobile, splitting their spend evenly between web and app, despite concerns particularly around in-app advertising. According

Pubmatic

Leading ad exchanges make programmatic transparency pledge

Six of the top advertising exchanges have come to a mutual agreement, promising to clean up the programmatic buying experience by being more efficient, transparent, and fair. An open letter

Pubmatic

Movers & Shakers: Monetate, PubMatic, GTT, Dmexco and Research Now SSI

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

Pubmatic

PubMatic aims to evolve the SSP business model with PubMatic Cloud

Publisher-focused sell-side platform (SSP) PubMatic has announced the launch of a new solution for publishers and tech companies, PubMatic Cloud, that aims to offer firms control over their own programmatic

Pubmatic

PubMatic and Ringier partner to drive programmatic in the Romanian market

Publisher-focused SSP PubMatic and leading publisher Ringier Romania have announced a new partnership aimed at developing the programmatic market in Romania. Part of the the worlds largest international media company

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