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WATCH: Jose Mourinho stars in new Topps campaign
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WATCH: Jose Mourinho stars in new Topps campaign

Topps, the official trading cards and stickers provider for UEFA EURO 2024 has enlisted Jose Mourinho to star in its latest advert. The spot is the latest activity in Topps’ UEFA EURO

Samsung mocks Apple’s iPad ad by launching ‘Creativity cannot be crushed’ campaign
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Samsung mocks Apple’s iPad ad by launching ‘Creativity cannot be crushed’ campaign

Samsung has launched a new campaign poking fun at Apple’s latest advert, ‘Crush’. The campaign, titled ‘Creativity Cannot be Crushed’, was produced by creative agency, BBH USA, and highlights a fundamental truth that creativity

2 days to go: Mobile & App Masterclassing
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2 days to go: Mobile & App Masterclassing

On Thursday [9 May 2024], marketers and industry experts will meet for an immersive experience at the Mobile & App Masterclass in London, delving deep into the dynamic realm of

Estée Lauder taps Gen AI in partnership with Microsoft
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Estée Lauder taps Gen AI in partnership with Microsoft

Estée Lauder Company (ELC) has announced it is increasing investment in AI technology via its new partnership with tech giant, Microsoft. As a result of the partnership, the cosmetics giant

What to expect from Future of Mobile Festival’s Mobile & App Masterclass?
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What to expect from Future of Mobile Festival’s Mobile & App Masterclass?

Next week [24 April 2024], industry experts will gather in Berlin at the Future of Mobile’s Mobile & App Masterclass, offering invaluable insights into overcoming key challenges and maximising opportunities.

Vitabiotics launches TV ad for Pregnacare
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Vitabiotics launches TV ad for Pregnacare

Vitabiotics has launched its latest TV advert in the UK for its pregnancy supplement brand, Pregnacare. As a result, the 30-second creative, directed by One Represents photographer and director Billie

Q&A: LinkedIn UK Head of Brand Marketing Zara Easton on Gen Z engagement strategies
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Q&A: LinkedIn UK Head of Brand Marketing Zara Easton on Gen Z engagement strategies

Mobile Marketing Magazine sits down with LinkedIn UK’s Head of Brand Marketing, Zara Easton, to discuss Gen Z engagement and AI integration, successful brand marketing strategies and how brands can

Who is leading the discussion at Masterclassing’s Social and Influencer Masterclass?
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Who is leading the discussion at Masterclassing’s Social and Influencer Masterclass?

The Red Carnation Hotel Collection (RCH) Head of Social Media, Molly Peel, has been announced as Masterclassing’s Social and Influencer Masterclass keynote speaker. Taking place in London on 23 April

Data: Marketers face AI-induced anxiety around job security
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Data: Marketers face AI-induced anxiety around job security

Marketing and PR leaders are AI-induced anxiety around job security, sleepless nights over SEO volatility and landing PR coverage, new data has revealed. According to search-driven content agency No Brainer, which surveyed

WATCH: Matalan launches multi-million brand campaign in latest value push
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WATCH: Matalan launches multi-million brand campaign in latest value push

Matalan has launched a multi-million-pound brand campaign, “We get you, and we’ve got you”, which centres around the brand’s family approach. In partnership with McCann Manchester, the campaign runs across

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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