Social & Influencer Marketing

Snapchat unveils new solutions and programs for advertisers

Snapchat has launched a series of new solutions and programs in a bid to reshape the way brands engage with their audiences. As a result, the platform is empowering advertisers to harness its new

Social & Influencer Marketing

Snapchat partners with Billion Dollar Boy, Influencer, and The Goat Agency

Snapchat has announced an exclusive partnership with Billion Dollar Boy, Influencer, and The Goat Agency in a bid to empower brands to leverage the influence of creators on Snapchat via its Snap

Social & Influencer Marketing

LinkedIn unveils 2 new integrations with HubSpot’s Smart CRM

LinkedIn has launched two new integrations in partnership with HubSpot’s Smart CRM, in a bid to help customers better understand their buyers’ purchasing journey. As a result, the partnership will

Social & Influencer Marketing

Ogilvy tackles medical misinformation with new health influencer unit

Ogilvy has launched a dedicated health influencer division aimed at assisting pharmaceutical companies tackle medical misinformation. As a result, the creative agency will leverage the increasing numbers of people turning

Social & Influencer Marketing

Colgate partners with Pinterest to debut editorial sponsorship

Colgate has unveiled a first-of-its-kind Editorial Sponsorship campaign with Pinterest. Ahead of the launch of Pinterest’s Wedding Week, a week dedicated to highlighting nuptial-related editorial content and ads, Colgate’s campaign

Social & Influencer Marketing

WATCH: England Respect enlists Saka in new ‘It starts with You’ campaign

England Respect has launched a new campaign, “It Starts with You”, starring Arsenal player Bukayo Saka. The content series, which showcases the role of coaches in a positive environment in

Social & Influencer Marketing

My Life My Say enlists infleuncers to tackle Gen Z political disinterest

Charity My Life My Say has partnered with Ogilvy UK to encourage Gen Z Brits to to vote ahead of the upcoming voter registration deadline on 2 May 2024 in

Social & Influencer Marketing

L’Oréal Paris highlights setbacks with celebrity CVs on LinkedIn

L’Oreal Paris has launched its ‘Worth It Resume’ campaign which highlights the setbacks women have faced throughout their lives. As a result, in partnership with creative agency, McCann Paris, the

Social & Influencer Marketing

Lynx targets Gen Z’s in new £15m ad featuring Lil Baby

Lynx has partnered with American rapper Lil Baby for its new campaign aimed at Gen Z men promoting its new ‘fine fragrance’ collection. The campaign, which features a £15 million

Social & Influencer Marketing

Meta to begin labelling AI-generated content from next month

The parent company of Instagram and Facebook, Meta, has revealed it will start labelling AI-generated media from next month. Meta’s ‘Made with AI’ comes as the tech giant aims to

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