Social & Influencer Marketing Archives - Page 3 of 412

Social & Influencer Marketing

Clash of Clans enlists Ronaldo, Agüero and Ronaldinho for new social media campaign

Clash of Clans has enlisted football legends Ronaldo, Ronaldinho and Sergio Agüero in a new social media campaign calling out Erling Haaland for having his own character in the video

Social & Influencer Marketing

WATCH: LinkedIn launches ‘That’s Premium’ brand campaign in UK

LinkedIn has launched a new brand campaign, ‘That’s Premium’, in a bid to highlight how its Premium tool offers users a smarter way to unlock new professional opportunities. The campaign,

Social & Influencer Marketing

ITV, Channel 4 and BBC join TikTok Pulse Premiere programme

TikTok has announced television channels ITV, Channel 4 and the BBC have joined its Pulse Premier programme ahead of a summer of sports. Announcing the expansion of its platform, which

Social & Influencer Marketing

Reddit appoints ex-Google exec as VP of Ads Products

Reddit has appointed Jyoti Vaidee as its first Vice President of Ads Product. In her new role, Vaidee will drive ads product strategy, execution, and management of the Ads Product

Social & Influencer Marketing

TikTok to automatically label AI-generated content

TikTok has become the first social media platform to automatically label AI-generate content. According to the social media giant, the move is to provide users with more transparency and literacy around

Social & Influencer Marketing

Yours Clothing unveils inclusive summer campaign featuring plus size influencers

Yours Clothing has enlisted four plus size influencers to launch its new inclusive summer campaign. Featuring in the campaign, which is part of the retailer’s ‘Outsiders’ brand platform, are Kerry

Social & Influencer Marketing

Snapchat unveils new solutions and programs for advertisers

Snapchat has launched a series of new solutions and programs in a bid to reshape the way brands engage with their audiences. As a result, the platform is empowering advertisers to harness its new

Social & Influencer Marketing

Snapchat partners with Billion Dollar Boy, Influencer, and The Goat Agency

Snapchat has announced an exclusive partnership with Billion Dollar Boy, Influencer, and The Goat Agency in a bid to empower brands to leverage the influence of creators on Snapchat via its Snap

Social & Influencer Marketing

LinkedIn unveils 2 new integrations with HubSpot’s Smart CRM

LinkedIn has launched two new integrations in partnership with HubSpot’s Smart CRM, in a bid to help customers better understand their buyers’ purchasing journey. As a result, the partnership will

Social & Influencer Marketing

Ogilvy tackles medical misinformation with new health influencer unit

Ogilvy has launched a dedicated health influencer division aimed at assisting pharmaceutical companies tackle medical misinformation. As a result, the creative agency will leverage the increasing numbers of people turning

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Social & Influencer Marketing

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