Audi has debuted an in-car entertainment system that will allow passengers to use virtual reality technology to interact with movies, video games, and more while inside the vehicle. The technology
Audi had announced plans to invest €14bn (£12.5bn) in electric mobility, digitalisation and autonomous driving over the next five years. This investment makes up around 35 per cent of its
Vodafone is working with Nokia, Audi, and PTScientists – a group of volunteer scientists and engineers in Germany – to put the first 4G network on the moon next year.
Audi has tapped into the escape room trend to promote its E-Tron range of electric cars in Spain. The E-Tron room takes the escape room format, which challenges players to escape
Qualcomm has revealed that its chipsets will be integrated in the next-generation of Volkswagen vehicles. The chipsets include the Qualcomm Snapdragon 820A processor for advanced infotainment systems, and the Snapdragon
Fox Sports and Major League Soccer (MLS) have teamed up with virtual reality company LiveLike to broadcast Saturday’s MLS Cup Final in VR for the first time, with Audi as presenting
AUDI, BMW, Daimler, Ericsson, Huawei, Intel, Nokia and Qualcomm have launched the 5G Automotive Association. The association will develop, test and promote communications solutions, support standardization and accelerate commercial availability
The group of German car makers who purchased Nokias Here mapping technology may soon be welcoming new members into its consortium, expanding the scope of how the digital mapping solution
After months of speculation, Nokia has finally sold its Here mapping business to a consortium of German car manufacturers made up of Daimler, BMW and Audi for around €2.5bn (£1.75bn).
Automotive manufacturer Audi is deploying a new short form vertical video format developed by display advertising firm Celtra as part of a campaign tied into the world famous Le Mans
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support