Automotive

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Automotive

Shell launches partnership with Fiat Chrysler Automobiles’ in-vehicle commerce platform

Earlier this week, Shell Oil Company announced that Shell locations across the U.S will now accept gas payments made through Uconnect Market, Fiat Chrysler Automobiles’ (FCA) new in-vehicle commerce platform.

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Automotive

Kia turns to Sky to drive awareness of electric cars

Kia has teamed up with Sky Media to launch an ad campaign to promote the benefits of the automaker’s electric cars. The partnership was brokered by Havas with additional support

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Automotive

Audi will invest €14bn in eMobility, self-driving cars and digitalisation

Audi had announced plans to invest €14bn (£12.5bn) in electric mobility, digitalisation and autonomous driving over the next five years. This investment makes up around 35 per cent of its

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Automotive

Lexus unveils new ad written by AI

Automotive manufacturer Lexus is set to launch a new campaign featuring the first ever advert written by an AI, which will advertise its new Lexus ES model. The Driven By

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Automotive

BMW in-car voice assistant to launch next year

Automotive manufacturer BMW has announced that it will launch an in-car voice-controlled intelligent assistant next year. Called the BMW Intelligent Personal Assistant, the platform has been described as “the start

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Automotive

Toyota and Uber in $500m deal to develop driverless cars

Dara Khosrowshahi (left), Uber CEO, and Shigeki Tomoyama, executive vice president, Toyota Motor Corporation and president, Toyota Connected Company Japanese automotive brand Toyota is set to expand its partnership with

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Automotive

Shell and GM partner to deliver in-dashboard fuel payment across the US

Shell and General Motors have announced the automotive industrys first ever embedded, in-dash fuel payment and loyalty experience, available from today at Shell-branded stations across the United States. Customers driving

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Automotive

Volvo to launch on-demand car sharing service

Swedish automaker Volvo has launched a brand dedicated to the car sharing service it will launch next year. M will provide people with on-demand access to cars and services through

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Automotive

Insurers warn car makers not to overstate autonomous capabilities

The Association of British Insurers (ABI) has called for greater clarity when it comes to the description and naming of assistive and autonomous car systems, warning automotive manufacturers and legislators

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Automotive

Ford VR experience aims to promote driver and cyclist harmony

A new VR experience created by Ford Motor Company has helped to prove that virtual reality can encourage empathy in users, as part of the brands Share The Road campaign

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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