Brand Safety

TikTok extends brand safety solution to Australia, Canada, and the UK

The ‘TikTok Brand Safety Solution’, previously only available in the US, applies OpenSlate ratings pre-campaign and then video-level reporting to ensure ads are delivered in a brand-safe environment on TikTok

Brand Safety

TAG links up with CAA to clean up Chinese digital advertising

The collaboration aims to provide Chinese companies with the tools to combat ad fraud in digital advertising, while providing recognition to these companies for their work via TAG’s Certified Against Fraud certification

Brand Safety

TikTok gets serious on brand safety with launch of new solution

The ‘TikTok Brand Safety Solution’ aims to give brands the confidence that their advertising will along appear next to appropriate content

Brand Safety

IAB Europe releases brand safety and suitability guide

The aim of the guide is to educate stakeholders by sharing context, definitions, best practices, and case studies

Brand Safety

IAB Europe poll highlights brand safety concerns

IAB Europe CEO, Townsend Feehan IAB Europe has announced the findings of a Brand Safety Poll, in which 90 senior European leaders from across the digital advertising value chain gave

Brand Safety

McDonalds and Tesco commit to cleaning up digital advertising with IAB UK

The brands have committed to only working with Gold Standard certified digital advertising suppliers

Brand Safety

Facebook and Instagram handed brand safety certification

JICWEBS gives Facebook and Instagram seal of approval for brand safety efforts

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Brand Safety

From Mad Men to the duopoly, brand safety still matters

Paul Fields, director of strategy at AdColony, looks at how brand safety continues to be a big problem for the industry Even 50-plus years ago, brand safety was a major

Brand Safety

GroupM achieves two JICWEBS Seals for anti-ad fraud and brand safety

GroupM UK, the UK arm of WPP’s media investment group, has gained two JICWEBS (Joint Industry Committee for Web Standards) Seals of Compliance for meeting the agreed industry standards for

Brand Safety

GroupM and Publicis Media awarded IAB Gold Standard

The IAB UK has announced that GroupM and Publicis Media, two of the largest media agency groups, have successfully completed their Gold Standard certification process. These two certifications bring the

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