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Email

Case study: Oasis launches targeted video marketing campaign with Playable and Emarsys

Oasis, a well-known fashion retailer in the UK, aspired to reach a more personalized customer pool by using auto-play videos imbedded in its email campaigns. To do this, the retailer

Mailgun buys rival email platform Mailjet

Mailjet will continue to operate as a separate brand

Twilio closes $3bn acquisition of email specialist SendGrid

Twilio, a cloud communications platform developer, has completed its acquisition of email marketing platform SendGrid. The initial agreement announcement in October valued the all-stock transaction at around $2bn, but the

Campaign Monitor acquires Sailthru and Liveclicker as it expands into enterprise email

CM Group, the new corporate name for companies such as Campaign Monitor, Delivra, and Emma, has acquired marketing automation platform Sailthru and personalised email marketing firm Liveclicker. The terms of

Twilio to buy email technology firm SendGrid for $2bn

Cloud communications platform developer Twilio has agreed to acquire SendGrid, an email marketing platform, for around $2bn in an all-stock transaction. The deal is expected to close in the first

Salesforce acquires interactive email firm Rebel

CRM giant Salesforce has acquired Rebel, an interactive email services startup. Rebel provides email recipients with the ability to write reviews, shop and perform other actions all within an email,

AI boosts key metrics for email marketers: research

Email marketers using AI report better results across key metrics, including open rates, click-through rates, and revenue, according to research from email solutions provider Return Path and market research firm

UK consumers demand personalised communications from retailers: report

75 per cent of UK consumers feel that the majority of retailers don’t understand their interests, showing a lack of personalisation and relevance in communications could be hurting brands. Interestingly,

Oath bucks industry trends to offer advertisers targeting based on email contents

Oath, the Verizon-owned digital content unit that operates Yahoo has reportedly been offering advertisers the ability to target users based on the contents of their emails, a practice that has

Luxury brand Radley sees engagement boost following Emarsys and Return Path partnership

Luxury handbag manufacturer Radley has seen a 22 per cent increase in customer engagement and a boost in email deliverability thanks to working with marketing platform Emarsys and email data

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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