Facebook Watch

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Facebook Watch

Facebook is launching new Watch and Blood Donation features

Facebook Watch, which lets users explore and interact with video content related to their interests, will be launching new features, according to a blog post from the social media site.

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Facebook Watch

Facebook may be preparing to cut a large chunk of its Watch news programming

Facebook is reportedly preparing to get rid of as many as two-thirds of its existing roster of news shows on Facebook Watch. According to Digiday, citing publishing sources, the social

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Facebook Watch

NBA highlights travel on to Facebook Watch

The NBA has penned a deal with Facebook that will see highlights from across all four of its leagues making their way to the social network’s Watch section. All NBA,

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Facebook Watch

Facebook to reduce funding for some news shows on Watch

Facebook reportedly has plans to cut funding for some of the news shows on its Watch video service, as it alters its approach to programming alongside the service’s international expansion

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Facebook Watch

Facebooks prestige Watch show flops, despite critical praise

Facebook Watch, the social networks streaming video platform, has yet to see massive adoption, despite a growing library of content, both original and otherwise. The firm was clearly hoping for

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Facebook Watch

Facebook extends video ad breaks to 21 more countries

Facebook is enabling more publishers and creators across the world to monetise their longer-form videos through advertising – bringing Ad Breaks to 21 new countries. Eligible publishers and creators in

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Facebook Watch

BBC to debut weekly news show on Facebook Watch

BBC News is set to launch a weekly news show on Facebook Watch later this year, becoming the first funded news show from a non-US news organisation on the platform.

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Facebook Watch

Watch out YouTube – is Facebook set to challenge the titan of video streaming?

Ruth Manielevitch, director of business development EMEA at Taptica, explores the rollout of Facebook Watch and whether the social network can hope to usurp YouTubes throne. Facebook Watch, Facebook’s TV-style

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Facebook Watch

Facebook Watch rolls out worldwide

Facebook Watch, the social networks streaming video platform, is getting its global rollout, just over a year after the service launched in the US. Content will include familiar names as

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Facebook Watch

Facebook appeals to video creators with ad matchmaking

Facebook has launched a ‘matchmaking’ system designed to cultivate partnerships between video creators and marketers, in an effort to kickstart its growing Watch video ecosystem and create a true rival

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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