Ikea

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Ikea

Ikea and SPACE10 launch series of virtual design experiments

Ikea and Space10 launch VR and AR experiments

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Ikea

Ikea to debut AR-powered mobile shopping app

Ikea wants to make it easier for its customers to shop for its products without always having to visit one of its many – often not ideally-placed – stores. The

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Ikea

Ikeas Game of Thrones ads are winning big on social media

HBO Ikea has been the big winner on social media during the final season of Game of Thrones so far, achieving the greatest social lift of the brands advertising during

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Ikea

Ikea acquires handyman app TaskRabbit

Furniture retail group Ikea has acquired TaskRabbit, one of the biggest gig economy apps. TaskRabbits platforms connects people with freelance workers to help them complete everyday tasks like handyman work,

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Ikea

Ikea releases AR furniture preview app

Earlier this year, popular Swedish furniture store chain Ikea announced that it would be working with Apple to create an AR app that enables people to test how a piece

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Ikea

Ikea links up with Apple for AR virtual furniture app

Apple and Ikea teaming up to revolutionise the furniture shopping experience with plans to launch to AR-based app. The app, which will have a Swedish name and is expected to

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Ikea

Ikea adds Amazon Alexa, Google Assistant and Apple HomeKit support to smart lighting

Swedish multinational furniture store Ikea is adding voice functionality to its smart lighting range, enabling people to control their lighting via Amazon Alexa and Google Assistant, as well as being

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Ikea

Ikea Brings VR to Kitchen Remodelling

Furniture retailer Ikea has launched a pilot virtual reality app for the HTC Vive which enables users to explore and customise a virtual Ikea kitchen. The app is timed to match

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Ikea

Award Winners’ Spotlight: Most Effective Retail Campaign

The deadline for the 2015 Effective Mobile Marketing Awards is now less than four weeks away. As the deadline approaches, we are turning the spotlight on one of last year’s

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Ikea

Charge Your Phone Through Your Nordli, as IKEA Integrates Wireless Charging

Furnishing retailer IKEA has launched a range of bedside tables, lamps and desks that integrate wireless charging technology, enabling owners to recharge compatible devices without the need for cables or

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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