Facebook has filed a lawsuit against two Asian app developers for running fraudulent advertising operations which exploited people’s devices. Hong Kong-based LionMobi and Singapore-based JediMobi have been accused of ‘click
Ad verification platform AdSecure has added native ad protection to its suite of solutions aimed at fighting digital threats and malware within online advertising. Traditionally, malicious native ads look harmless
A security researcher has uncovered 13 malware-ridden apps, all created by the same individual, that had racked up over 560,000 installs from the Google Play app store before being removed,
Fake Android versions of the best-selling game Fortnite have been spreading online, despite the fact that the game is not currently available on Googles mobile operating system. While no fake
Chair of JICWEBS Richard Foan UK and US cross-industry standards bodies the Joint Industry Committee for Web Standards (JICWEBS) and the Trustworthy Accountability Group (TAG) have promised more consistency within
A new variant of the long-running Android.Fakeapp malware is imitating the Uber app’s interface in order to gain the login credentials of users. According to Symantec, the trojan horse has
Google has been forced to remove eight apps, with install bases ranging from 600,000 to 2.6m, from its Play Store after researchers alerted it that the apps were adding the
Lookout More than 500 apps available on the Play Store, which have been downloaded a combined amount of over 100m times across Android, may have downloaded spyware to users through
Google’s Play Store has become home to some of the over a thousand malicious apps, known as ‘SonicSpy’, which have been deployed since February. Of the large number of spyware
Britney Spears’ Instagram account has been used by cybercriminals to co-ordinate attacks by posting comments about the singer’s images on the photo-sharing application. The discovery was made by security firm
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support