Periscope Archives - Mobile Marketing Magazine

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Periscope

Alex Jones and Infowars permanently suspended from Twitter

Picture: M. Scott Mahaskey Twitter has finally ended the ongoing controversy over conspiracy theorist Alex Jones continued presence on its platform, banning both Jones and his site Infowars from Twitter

Periscope

Twitter introduces pre-roll ads to its livestreaming video service Periscope

Microblogging platform Twitter has introduced pre-roll ads to Periscope as it seeks to monetise its livestreaming video service and generate more much needed advertising revenue – after falling short of

Periscope

Twitter Enables Live Video Broadcasting Directly from its App

Twitter now allows users to broadcast live video directly from its app, using the live video streaming app that it acquired and launched last year, Periscope. To go live on Twitter,

Periscope

Shoppers Seeing Through Black Friday “Trick”, Study Finds

Shoppers are less likely to get involved in Black Friday sales in physical stores this year, according to research from Periscope By McKinsey. Periscope conducted research online in October to

Periscope

Periscope Adds Permanent Streams, Hashtags and Drone Support

Twitter-owned livestreaming app Periscope has unveiled a raft of new features for its iOS app. First up is the addition of search by title or topic, with hashtagged topics like #Travel, #Music or #Food

Periscope

Periscope Celebrates First Anniversary and 200m Live Streams

Twitters live-streaming app Periscope has turned one year old, and has celebrated its anniversary by announcing it has also hit the milestone of over 200m live streams broadcast through the

Periscope

Periscope Copyright Infringement on the Rise

Twitter-owned livestreaming app Periscope received 833 copyright takedown notices in June. Each notice represents a piece of content that allegedly breaches DMCA (Digital Millennium Copyright Act) policy. Free streaming of

Periscope

Facebook Adds Live-streaming, but Only If Youre Famous

With apps like Meerkat and Periscope drawing both public interest and marketer attention, it was only a matter of time before Facebook introduced its own live-streaming solution. Today, the social

Periscope

Macys Promotes 4 July Fireworks with Periscope Stream

Department store chain Macys has been promoting its annual Independence Day firework display in New York with a behind-the-scenes tour hosted on livestreaming app Periscope. The livestream walked viewers through

Periscope

Read Our Latest Issue Online

The June edition of our print magazine is now available to read online. Inside Issue 20, youll find pieces on the Apple Watch, examining how some of the biggest apps

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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