Teavaro Archives - Mobile Marketing Magazine

Teavaro

Teavaro

The art of building stacks: In-house vs. off-the-shelf martech

With regulation putting new stress on data processing relationships, how companies build their marketing stack has become more relevant than ever. Teavaro’s Nico Pizzolato scrutinises the options for marketers and how the implementation of marketing data science is becoming an art form

Member Content

Teavaro

Retailers hold the key to improved personalisation

Teavaros Nico Pizzolato discusses why the first-party data and their customer relationships put retailers in the drivers seat when it comes to personalisation

Member Content

Teavaro

Identity in programmatic: the future first-party community

Teavaro consultant Natalie Wood considers the future of programmatic in light of the tighter restrictions and different attitudes in place over a year after GDPR came into force. “It’s open

Member Content

Teavaro

ICO ad tech report: Can digital marketing repent and be born again?

Teavaros Nico Pizzolato discusses the ICOs recent claims that the ad tech industry is violating data protection laws and what can be done to help online advertising to continue to

Member Content

Teavaro

Catching the unicorn: Integrating customer data into a single view

Ahead of Teavaro’s upcoming webinar The Six Challenges of Personalisation on 26 June, Nico Pizzolato looks at the challenge of creating the single customer view. The idea of personalising a

Member Content

Teavaro

Walling off third-party cookies: Tech giants take on the privacy challenge

Teavaro’s Nico Pizzolato discusses how Google and Facebook’s proposed privacy tools may accelerate the end of the third-party cookie for digital marketers, continuing a trend that started with GDPR, ad

Member Content

Teavaro

Jumping on the CDP bandwagon? The enduring quest for a Single Customer View

Teavaros Nico Pizzolato explores real customer data platforms (CDPs) and how they tie-in to achieving a Single Customer View As data proliferates across many channels (emails, stores, call centres, customer

Member Content

Teavaro

The ultimate paradox: when privacy drives growth

Teavaro’s Nico Pizzolato investigates a new study that shows that the opportunities of GDPR are no myth, and that privacy can provide ROI to marketers. Privacy is perhaps the ultimate

Member Content

Teavaro

A perfect match: CDPs and the insurance sector

Teavaro consultant Daniel Meyer unpicks the possible application of Customer Data Platforms (CDPs) in the insurance sector, and what benefits Teavaro can bring to the sector The data handling challenges

Member Content

Teavaro

Identity of Things (IDoT): Ever-growing connectivity

Natalie Wood, consultant at Teavaro, looks at the trends in increased connectivity and the impact this can have on the marketing relationship with the consumer Identity of Things (IDoT) is

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

Watch now

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

Watch now

Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

Watch now

Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

Watch now

Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

Watch now

Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

Watch now

Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

Watch now

Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

Watch now

Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

Watch now

Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

Watch now

Teavaro

Video Interviews

Member Content

Popular Topics

Advertising ➔

AI ➔

Analysis ➔

App Marketing ➔

AR/VR ➔

Beacons ➔

Case Studies ➔

Connected World ➔

Data Privacy ➔

Events ➔

Guest Columns ➔

Hardware ➔

Location ➔

mCommerce ➔

Member Content ➔

Messaging ➔

Metaverse ➔

Mobile Money ➔

News ➔

Social & Influencer Marketing ➔

Stats ➔

Sustainability ➔

Videos ➔

Whitepapers ➔

Resources

Global mobile and digital marketing information, expert advice and updates straight to your inbox

Complete the form below: