Dmexco 2017: Voluum

David Murphy sits down with Gavin Stirrat, managing director at Voluum, to talk about the launch of native and video on the companys mobile-first DSP, and how the buy-side needs


Martech company Voluum introduces mobile-first cross-screen DSP with Oracle

Voluum global managing director Gavin Stirrat Marketing and advertising tech company Voluum has signed a deal with Oracle Data Cloud to use Crosswise big data product to deliver a mobile-first


MWC: Voluum – The Transparency Problem

We sit down on the Voluum stand with MD Gavin Stirrat to discuss the companys launch of cross-device and native functionality, the current issues around transparency, and what he made


MWC Predictions: 5G, IoT, Header Bidding and More

Mobile World Congress 2017 is just a few days from kicking off, and as always, Mobile Marketing Magazine will be there to cover all the announcements and developments coming out


2017: The Industry Predicts

We look into our crystal ball, with help from John Lewis, IAB UK and more.


2016: The Biggest Stories, Issues and Trends

The Mobile Marketing team – plus John Lewis, IAB UK, Forrester and more – share their highlights of the year.


Dmexco 2016 – Voluum

David Murphy catches up with Gavin Stirrat, managing director of Voluum, to talk about Dmexcos place in the industry, how Voluum is tackling ad fraud at the source, and how


The Optimisation Continuum

Its a frequently over-used term, but what does “optimisation” actually mean? Gavin Stirrat, global managing director at Voluum, explains why you need to rethink your understanding of one of marketings


iAd Shutdown: The Industry Reacts

This Thursday sees the final shutdown of Apples iAd network, its in-app advertising platform that existed to help app developers and publishers monetise their work. Apple initially shut down the


Fighting Fraud

Gavin Stirratt, global managing director at Voluum, looks at the problem of digital advertising fraud, and the steps being taken to address it. Hacking and fraud have existed for over

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