Voluum

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Voluum

Dmexco 2017: Voluum

David Murphy sits down with Gavin Stirrat, managing director at Voluum, to talk about the launch of native and video on the companys mobile-first DSP, and how the buy-side needs

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Voluum

Martech company Voluum introduces mobile-first cross-screen DSP with Oracle

Voluum global managing director Gavin Stirrat Marketing and advertising tech company Voluum has signed a deal with Oracle Data Cloud to use Crosswise big data product to deliver a mobile-first

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Voluum

MWC: Voluum – The Transparency Problem

We sit down on the Voluum stand with MD Gavin Stirrat to discuss the companys launch of cross-device and native functionality, the current issues around transparency, and what he made

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Voluum

MWC Predictions: 5G, IoT, Header Bidding and More

Mobile World Congress 2017 is just a few days from kicking off, and as always, Mobile Marketing Magazine will be there to cover all the announcements and developments coming out

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Voluum

2017: The Industry Predicts

We look into our crystal ball, with help from John Lewis, IAB UK and more.

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Voluum

2016: The Biggest Stories, Issues and Trends

The Mobile Marketing team – plus John Lewis, IAB UK, Forrester and more – share their highlights of the year.

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Voluum

Dmexco 2016 – Voluum

David Murphy catches up with Gavin Stirrat, managing director of Voluum, to talk about Dmexcos place in the industry, how Voluum is tackling ad fraud at the source, and how

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Voluum

The Optimisation Continuum

Its a frequently over-used term, but what does “optimisation” actually mean? Gavin Stirrat, global managing director at Voluum, explains why you need to rethink your understanding of one of marketings

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Voluum

iAd Shutdown: The Industry Reacts

This Thursday sees the final shutdown of Apples iAd network, its in-app advertising platform that existed to help app developers and publishers monetise their work. Apple initially shut down the

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Voluum

Fighting Fraud

Gavin Stirratt, global managing director at Voluum, looks at the problem of digital advertising fraud, and the steps being taken to address it. Hacking and fraud have existed for over

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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