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AOP partners with Fenestra on sell side supply chain transparency

The Association of Online Publishing (AOP) is teaming up with blockchain ad trading platform Fenestra to increase financial transparency in the sell side supply chain. The pair say the partnership

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Adblocking rates reach three-year low, but revenue losses climb: report

Adblocking rates are on the decline, falling by more than two per cent over the last few years, but publishers are now losing more money due to the software. The

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Ad blocking losses rise to £630,000 per publisher in the UK

Ad blocking remains a serious problem for publishers and marketers, with almost 30 per cent of ad impressions on desktop blocked in 2017, according to new figures from the Association

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60 per cent of Publishers Expect Programmatic Partnership Growth

60 per cent of publishers are expecting programmatic partnerships to increase over the course of 2016, with a further eight of of ten viewing data monetisation as a key area

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AOP and Media Trust Launches Ad Quality Co-op

The Association of Online Publishers (AOP) and The Media Trust have partnered to launch the UKs first ad quality and malware prevention co-operative. The partnership will provide AOP members with

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UK Publisher Digital Revenues Grow to £416.2m in 2015

UK publishers saw digital revenues increase once again in 2015, with £416.2m spent overall, up 5.2 per cent year-on-year, according to new figures from the Association of Online Publishers (AOP)

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Ad Blocking Tops Publisher Concerns in AOP Census

The level of tension in the publishing industry around ad blocking was laid bare yesterday when the Association of Online Publishers (AOP) revealed the results of its seventh annual Content

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Mobile Accounts for 56 Per Cent of UK Users Online Time

Mobile now accounts for 56 per cent of UK users’ time spent online, according to the latest figures from comScore. Smartphones account for 41 per cent of the figure, with

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AOP Event looks at Innovation in Mobile Media

The Association of Online Publishers (AOP) is holding an Innovation in Mobile Media Forum at White Rabbit Studios in Shoreditch tomorrow, from 2-5pm. Speakers include Claire Barry, head of digital strategy

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Two is Better Than One

The Association of Online Publishers (AOP) has released the results of a study into the effectiveness of cross-device advertising carried out by in conjunction with PHD, Manning Gottlieb OMD, Celtra

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Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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