Telecoms giant EE has launched its new service, EE TV, aimed to offer a flexible TV experience for UK homes. A first-of-a-kind offering, which includes flexible content packages. replaces BT
Britain’s biggest mobile phone network providers are facing a class action claim that their loyalty customers are being overcharged. According to consumer rights champion and former Citizen’s Advice executive, Justin
EE boss Marc Allera has revealed customers are “not sentimental” about losing the BT brand following its £12.5 billion acquisition. Speaking to The Mail on Sunday, Allegra said: “We’re effectively
The interactive app, inspired by The Green Planet, will enable users to see ‘holographic’ video of Attenborough alongside plants and animals in their surroundings
To promote the iPhone 12 Pro and EE’s Full Works plan, the ad features an AR performance from Rita Ora, where an avatar of the singer is seen dancing through London’s iconic skyline while performing her hit single ‘Let You Love Me’
The ‘Match Day Experience’, delivered through the BT Sport app, aims to revolutionise the way people watch sports at home with video, social, and augmented reality features
The ‘Set Up Safe’ service, available to all EE pay monthly customers, provides parents with guidance on how they can manage their child’s online activity
EE will debut the world’s first 5G-powered augmented reality (AR) dress live on the red carpet at the EE British Academy Film Awards 2020 on 2 February. The dress, designed by
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Madeleine Dodd, Digital Growth Manager at Burger King, walks David Murphy through a recent campaign that saw great engagement by giving customers a good reason to share the date of their birthday
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
Made For Advertising (MFA) domains have been a particularly hot topic in recent months, with their increasing scale and sophistication matched by the determination of the advertising and media industry