Microsoft has unveiled the second generation of its holographic headset for businesses around three years after the release of its first HoloLens. The HoloLens 2 comes with an improved visual
Microsoft has rolled out a host of new AI and mixed reality apps within its Dynamics 365 suite of enterprise resource planning and customer relationship management apps – as it
Alder Hey Children’s Hospital is teaming up with Microsoft to help doctors collaborate and improve surgical procedures, such as heart surgery. The hospital in Liverpool, UK will use Microsoft’s Surface
Microsoft has expanded the HoloLens headset to 29 new European markets, bringing the total number of markets the mixed reality headset is available in up to 39. The expansion makes
The second iteration of Microsoft’s mixed reality HoloLens smartglasses is set to feature its own AI processing capabilities that will implement deep neural networks (DNNs). The HoloLens glasses contain a
Created by OMD and AOL’s Partner Studio, in collaboration with production company Unit9, the experience places locations from the film onto surfaces in the real world around the HoloLens user
Enterprise AR applications will continue to outpace consumer apps, despite the high visibility of games such as Pokémon Go, with revenues from enterprise AR apps expected to reach $5.7bn (£4.4bn)
Microsoft has unveiled one of the first apps for its HoloLens AR/VR platform, Actiongram. Its an interesting example of how the tech might be used in future, resembling nothing more than
At Mobile Marketing were proud to help tech companies showcase their cutting-edge solutions; the Startup Showcase at our Mobile Marketing Summits gives a platform to those companies, and brings audiences
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David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Madeleine Dodd, Digital Growth Manager at Burger King, walks David Murphy through a recent campaign that saw great engagement by giving customers a good reason to share the date of their birthday
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
Made For Advertising (MFA) domains have been a particularly hot topic in recent months, with their increasing scale and sophistication matched by the determination of the advertising and media industry