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Microsoft unveils the second generation of its HoloLens mixed reality headset

Microsoft has unveiled the second generation of its holographic headset for businesses around three years after the release of its first HoloLens. The HoloLens 2 comes with an improved visual

HoloLens

Microsoft introduces AI and mixed reality apps to Dynamics 365

Microsoft has rolled out a host of new AI and mixed reality apps within its Dynamics 365 suite of enterprise resource planning and customer relationship management apps – as it

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UK childrens hospital to use Microsoft HoloLens to improve surgery

Alder Hey Children’s Hospital is teaming up with Microsoft to help doctors collaborate and improve surgical procedures, such as heart surgery. The hospital in Liverpool, UK will use Microsoft’s Surface

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Microsoft to expand HoloLens headsets to 29 new markets

Microsoft has expanded the HoloLens headset to 29 new European markets, bringing the total number of markets the mixed reality headset is available in up to 39. The expansion makes

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Microsoft is bringing AI to the second generation of its HoloLens smartglasses

The second iteration of Microsoft’s mixed reality HoloLens smartglasses is set to feature its own AI processing capabilities that will implement deep neural networks (DNNs). The HoloLens glasses contain a

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Sony promotes Smurfs sequel with HoloLens mixed reality experience

Created by OMD and AOL’s Partner Studio, in collaboration with production company Unit9, the experience places locations from the film onto surfaces in the real world around the HoloLens user

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Enterprise AR App Revenues to Hit $6bn in Five Years

Enterprise AR applications will continue to outpace consumer apps, despite the high visibility of games such as Pokémon Go, with revenues from enterprise AR apps expected to reach $5.7bn (£4.4bn)

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Microsoft Gives a Taste of HoloLens Possibilities with Actiongram

Microsoft has unveiled one of the first apps for its HoloLens AR/VR platform, Actiongram. Its an interesting example of how the tech might be used in future, resembling nothing more than

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Innovation Lab: AR Cycling, Bumblebee Drones & Holograms in Space

At Mobile Marketing were proud to help tech companies showcase their cutting-edge solutions; the Startup Showcase at our Mobile Marketing Summits gives a platform to those companies, and brings audiences

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Reality Bites

This article originally appeared in the March edition of our quarterly magazine. To get the full experience, you can read the issue online here, or subscribe to receive a physical copy here. Within

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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