UK and US brands are failing to optimize their websites for viewing on mobile devices, according to a new Netbiscuits report into consumer behaviour on the web. The research, featuring
Content management firm Sitecore has selected NetBiscuits’ Device Detection Library for its Content Management System. The Device Library will be the foundation for Sitecore’s global customer base to deliver customized
Helping online customers quickly and easily find the right answers first time and on any device is an increasingly difficult challenge for Transversal’s clients. The company provides a range of
Multiscreen analytics firm Netbiscuits has launched a new tool aimed at enabling marketers to quickly and easily see which content is driving the highest traffic to their websites, broken down
A new study suggests that online brand loyalty is increasingly an outmoded concept with 91 per cent of consumers having abandoned a brand due to a poor mobile experience, and
Netbiscuits has launched its cloud-based Device Routing tool, which detect the users devices and redirects them to the appropriate version of a website, across four pre-configured categories – smartphone, feature
Only 33 per cent of mobile handsets in the UK support 4G, suggesting that plans to introduce 5G to London by 2020 may be overly ambitious. The UK lags considerably
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support