The Guardian

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The Guardian

UK media brands expand presence on Snapchat

Snap has announced it is significantly expanding the amount of content from UK creators on its app, with a number of the UKs largest media brands signed on to populate

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The Guardian

The Guardian to launch £42m venture capital fund for media tech startup investment

The Guardian has decided that it wants to invest in startups that create media technology through a £42m venture capital fund. The fund, called GMG Ventures, is aimed at investing

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The Guardian

Rubicon Project strikes back at Guardian lawsuit with claim that publisher breached contract

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The Guardian

The Guardian is suing Rubicon Project for undisclosed buyer fees

The Guardian is preparing a lawsuit against online ad tech firm Rubicon Project on the grounds of “non-disclosed buyer fees in relation of Guardian inventory.” As first reported by Business

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The Guardian

The Guardian removes ads from Google and YouTube, Government wants answers from tech giant

The Guardian has removed all its online advertising from Google and YouTube, as the UK government summons Google to give an explanation following the revelations that ads were placed next

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The Guardian

Jaguar mobile hands-free technology ad banned for promoting unsafe driving

An ‘irresponsible’ Jaguar Land Rover ad has been banned by the Advertising Standards Authority (ASA) because it could potentially encourage unsafe driving. The advertorial, seen on 24 September 2016 in

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The Guardian

Yahoo pens global content deal with major UK publishers

Yahoo has come to a global content agreement with some of the UK’s biggest publishers that will see their content distributed via a curated feed across Yahoo’s news, sports, finance

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The Guardian

Guardian Brings Election Results to the Notification Bar

The Guardian has launched a live election results notification feature as part of its iOS and Android app. Developed by the newspapers Mobile Innovation Lab, the service is actually composed

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The Guardian

Movers & Shakers: The Guardian, Just Eat and More

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a weekly feature following the hottest hires in the

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The Guardian

AOP Event looks at Innovation in Mobile Media

The Association of Online Publishers (AOP) is holding an Innovation in Mobile Media Forum at White Rabbit Studios in Shoreditch tomorrow, from 2-5pm. Speakers include Claire Barry, head of digital strategy

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Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

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Talking Mobile with France Télévisions

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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