HMV in Canada has launched a digital music service powered by 7digital. The service will enable users to…
YD, the performance display advertising tech and services company, has launched its programmatic in-app revenue solution for…
Fruit purée drinks brand funkin has teamed up with queue-busting Q App to promote drinks to punters…
One of the world’s largest media agencies MediaCom, part of WPP’s GroupM, has named Ben Phillips as…
December is probably the biggest month of the year for TV advertisers. The cold dark nights and…
BlackBerry has launched a ’25 Days of Christmas’ promotion, which will make a selected piece on its…
Twitter has unveiled its retargeting solution, which it is calling ‘tailored audiences’. The move, which opens up…
WildTangent has struck a deal with mobile tech firm Infomedia which will see its games preloaded on…
Singapore’s Fastacash has launched a payment platform that lets users send money via social networks like Whatsapp,…
Over 400m people used Shazam to discover songs in 2013, according to its end of year report, driving…
MagicSolver’s 2013 Advent App promises new releases from King.com, makers of Candy Crush, and Supercell, who created…
The Effective Mobile Marketing Awards Ceremony takes place this Thursday in London. Today, we complete our preview…
Taxi ordering firm Uber is partnering with Toyota and General Motors to offer low-cost car finance to…
Instagram has launched its app for Windows Phone 8 in beta. The app has been a long…
Mobile ad network InMobi has signed an agreement with Line, Japanese developer of the hugely successful OTT…
Welcome to another roundup of the most interesting stories you might have missed on the site this…
Sanjeevan Bala’s role at Channel 4, working as head of data planning and analytics, has only been…
Pinterest has launched its first set of APIs, enabling brands to display Pinterest content on their sites…
In North America, Facebook and YouTube both see more mobile traffic than the entire mobile web combined,…
The Mail Online site on a mobile deviceThe number of people accessing newspaper sites exclusively on mobile…
After two months of speculation and debate, Twitter has successfully launched its IPO. But with the share price of $26 (£16.24) exceeding initial predictions, and the shares reportedly 30 times oversubscribed, there’s still plenty left to be said.
Mobile gambling firm Probability has launched a ‘Daily Bonus Bonanza’ promotion to improve retention among gamblers.
The 2013 Effective Mobile Marketing Awards Ceremony has sold out. 250 people from brands and agencies will descend on the London Film Museum in three weeks’ time, on 28 November, to salute the best and most effective mobile marketing campaigns, projects and platforms.
The Opinion Rewards app first asks basic demographic questions – including gender, age and location – before crowdsourcing opinion on its branding, people’s purchase intent and their response to different offers.
Next Wednesday, 13 November, at 4pm UK time, we will be hosting the final webinar in our Making Sense of Mobile series for 2013, entitled: Making Sense of mCommerce.
Speaking on the webinar are Robert Hasson, product and offering development lead at mCommerce for Accenture Mobility, who will be giving a presentation titled: ‘Closing the Loop With Analytics, Seamless Retail and Next Generation Commerce Platforms’.
Appboy provides a dashboard for app publishers to improve acquisition and retention of users. The company helps marketers profile their audience and then re-engage them with push, in-app and email messages, as well as an in-app news feed and customer support system.
Tweakker has unveiled a newly-patented app that instantly configures new smartphones to the relevant network in a given region.
The company says that creating devices for different networks across the world adds an extra manufacturing cost that is currently passed on to consumers. Around 40 per cent of device issues after the handset has been bought are down to network configuration, Tweakker says.
GetGlue, first launched in 2010, is a social network which enables users to tell others what they’re currently watching in exchange for virtual stickers and, in some cases, rewards.
The service, which has 4.5m registered users, says it drives 30 per cent of tweets during primetime TV in the US.
With the Effective Mobile Marketing Awards Ceremony taking place in London in less than four weeks’ time, on 28 November, we continue our daily preview with a look at the finalists in the Most Effective Mobile Couponing or Barcode Campaign.
i-movo – Coors-Light Cold Caller
An analysis by third-party Instagram analytics platform Nitrogram has found that the first ad on Instagram – a Michael Kors image post - produced significantly higher engagement rates than the company’s typical updates.
SwiftKey is aiming to solve the latter problem with version 4.3 of its Android keyboard app. The ‘Layouts for Living’ feature enables users to choose from three customisable positions.
The company has reduced its charge on in-app revenues from 30 per cent, the amount taken by both Apple and Google, to 20 per cent, giving devs 80 per cent of their profit to take home. The rate does not apply to paid-for apps.
Last quarter, we began a regular feature comparing the financial results of ten of the biggest companies currently operating in the mobile industry. With Q3′s results now behind us, we returned to see what’s changed, and what’s the same – and look at the where soon-to-be-public Twitter fits in.
Mozido will provide mobile top-up and bill pay functionalities for customers, in addition to the mVault platform – its signature B2B digtal payment processing solution.
Comcast Cable has updated its Xfinity TV Player app to offer live TV streaming for up to 35 television channels .
The app, renamed “Xfinity TV Go,” is available for Android and iOS platforms. In addition to the live streaming for 35 TV channels, customers will also be able to stream over 25,000 On Demand channels, as well as download TV shows and movies to watch later.
With the Effective Mobile Marketing Awards Ceremony taking place in London in just over three weeks’ time, on 28 November, we continue our daily preview with a look at the finalists in the Most Effective Mobile Charity Campaign category.
Friends of the Earth and OpenFundraising – The Bees Need You
Chrysalis, developed in conjunction with Liquid Wireless, uses PCH’s first-party data and proprietary algorithms to enable more precise targeting of mobile web and app ads.
We spoke to Brian Wong about his reward-based mobile ad offering Kiip, which has just won a big industry validation in the form of a partnership with ComScore. He told us about the impressive engagement rates seen for his company’s ads and some of its FTSE 100 clients.
At just 22, Brian Wong is an unusual candidate for the title of industry veteran, but he is already putting his expertise to good use on the board of lockscreen advertiser Locket.
App Annie has integrated data from seven of the largest mobile ad networks in a bid to create a comprehensive platform for developers to analyse ad spend, revenue and performance metrics for their apps.
With the Effective Mobile Marketing Awards Ceremony taking place in London in less than four weeks’ time, on 28 November, we continue our daily preview with a look at the finalists in the Most Effective Mobile Application – b2c category.
AccuWeather for Android
The partnership covers Europe, the Middle East and Africa. The first devices with Opera for Android preinstalled will go on sale by the end of this year.
The UX has been tidied up across the different platforms and people can now send gift deals from the app. The company has also released its iPad app in Austria, Chile, Colombia, French Canada, Ireland, Mexico, New Zealand, Peru, Philippines, Puerto Rico, Russia and Thailand.
With the Effective Mobile Marketing Awards Ceremony taking place in London in less than four weeks’ time, on 28 November, we continue our daily preview with a look at the finalists in the Most Effective Mobile Applicaton – b2b category.
Auto Trader Dealer Portal
The update in Google Play services v 4.0 aims to ensure users cannot be tracked down to the individual device and comes with added advertising controls for users, including ID reset, similar to clearing cookies, and an ad opt-out. App devs can update from now but will have to comply by this time next year.
Many companies in the mobile marketing space have made their name by making not unfounded claims of being able to guarantee a top spot for your app, particularly in Apple’s App Store. But with ongoing changes being made here, and questions over the real value of rigging your app’s ranking to get more users, is this the end of app performance marketing campaign as we know it?
Budget airline Ryanair is to introduce mobile boarding passes at the end of February 2014, as part of its commitment to improving its customer service. The company is also planning a mobile app, set for release in May 2014, which will display flight price and timetable information, though initially at least, it does not look as if it will be possible to book flights from the app.
73.4 of Facebook MAUs (Mobile Active Users) are mobile users, while 21.3 per cent – 254m people – exclusively access the social network from mobile devices. And ad revenues have followed suit, with mobile ads making up 44 per cent of the company’s total sales, a total of $882m (£550m).
With the Effective Mobile Marketing Awards Ceremony taking place in London in four weeks’ time, on 28 November, we are previewing the finalists in each category day-by-day between now and then.
- HMV Launches 7Digital-powered Music App in Canada Posted on: Dec 18th, 2013
- Eurostar Brings iZettle On Board Posted on: Dec 17th, 2013
- O2 Launches Twitter CRM Program Posted on: Dec 17th, 2013
- Google Reveals Top Searches of 2013 Posted on: Dec 17th, 2013
- EE Partners with AT&T for 4G Roaming Posted on: Dec 17th, 2013
- DTSG Launches Good Practice Principles for Display Ads Posted on: Dec 17th, 2013
- Facebook Enables 'Richer Storytelling' with Auto-play Video Ads Posted on: Dec 17th, 2013
- Samsung Launches GamePad and Mobile Console App Posted on: Dec 17th, 2013
- Twitter Brings Promoted Account Ads to Mobile Posted on: Dec 17th, 2013
- República Móvil Selects Tweakker for Connectivity Task Posted on: Dec 17th, 2013