Verizon CEO Hans Vestberg has emphasised the transformative possibilities of utilising Gen AI throughout its network. While discussing the company’s Q1 performance, Vestberg revealed the telecoms giant is taking a three-step approach
Telecoms giant Verizon has teamed up with Beyonće in its Super Bowl LVIII campaign to highlight the strength of Verizon’s network. The 60-second campaign, which premiered last night, features the
Verizon has named Leslie Berland as Chief Marketing Officer, effective 9 January 2024. Berland has over 20 years of experience in strategic and creative marketing, having held senior positions at
On 1 December, Sony Imaging Products & Solutions, Sony Mobile Communications, and Verizon collaborated to demonstrate how 5G technology and streaming can be used in live sports broadcasting. During the
Verizon has penned a deal with Snap Inc. to become official 5G innovation partners. The partnership will see the pair work together on the creation of experiences and the Snapchat
Tumblr, the once-thriving blogging platform, is being sold to WordPress owner Automattic Inc. for a fraction of its 2013 asking price, according to The Wall Street Journal. In 2013, Yahoo
Today, Verizon has followed up on its promise to expand its 5G Ultra Wideband service to four more U.S cities – Washington DC, Atlanta, Detroit, and Indianapolis. Earlier this year,
Verizon Media has introduced a machine learning-powered tool to offer advertisers and publishers transparency on their omnichannel programmatic ecosystem. The tool, which is for the Verizon digital content arm’s demand
Customers of AT&T, Verizon, T-Mobile, and Sprint are threatening to file 4 separate class-action lawsuits against the service providers, claiming the companies illegally collected real-time location data and sold it
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research