Sustainability Archives - Mobile Marketing Magazine

Sustainability

Trainline partners with Glastonbury to promote sustainable travel

Trainline has joined forces with Glastonbury Festival to promote sustainable train travel to the summer music festival. The partnership aligns with the travel platform’s ‘I came by train‘ initiative, which aims to highlight

Sustainability

TikTok Shop launches new ‘Preowned Luxury’ category

TikTok Shop has launched a pre-loved category on the app, in partnership with five second-hand luxury resellers. As a result, users will now be able to shop second-hand designer items

Sustainability

Drovo launches exclusive OOH partnership with Bolt

Transit media advertising company, Drovo has announced its partnership with taxi service, Bolt. As a result, the agreement sees Drovo become the singular promotional display partner for Bolt’s fleet of

Sustainability

VMO2 and Hubbub boost £400,000 tech lending scheme with further product donation

Telecoms giant Virgin Media O2 (VMO2) and environmental charity, Hubbub have added to its £400,000 Tech Lending Community (TLC) with the donations of hundreds of tablets and smartphones. In a

Sustainability

Depop abandons selling fees to make fashion more circular

Depop has announced it is scrapping its selling fees for UK users in a bid to make fashion more circular. From this month, the 10% seller fees will be dropped

Sustainability

VMO2 offers gamers cash to trade unused consoles

Virgin Media O2 (VMO2) has enabled customers to trade in their unwanted devices for cash and prevent electronic waste (e-waste). In addition to popular gaming systems from PlayStation, Xbox, Oculus

Sustainability

Currys combats UK’s e-waste crisis with ‘Trash Tycoon’ gamified experience in Fortnite

Currys has launched its first-ever gaming experience ‘Trash Tycoon’ created in Fortnite, in a bid to tackle the UK’s mounting e-waste crisis. The free virtual experience aims to drive real

Sustainability

MWC 2024: Nokia ‘doubles down’ on net-zero target to 2040

Nokia has committed to cut its total global greenhouse gas (GHG) emissions to net zero by 2040, fast-tracking its previous target by 10 years. Prioritising it ahead of wider global

Sustainability

WATCH: Currys highlights sustainability in new campaign

Electrical retailer Currys has launched a series of campaigns highlighting its trade-in and recycling initiatives. Created by AMV BBDO and Spark Foundry, the campaign raises awareness of several of its “‘enhanced”

Sustainability

Vodafone UK on closing the ‘alarming’ connectivity chasm

Vodafone UK has revealed an “alarming” ‘connectivity chasm’ is opening between Europe and competing regions that could jeopardise the economic wellbeing of EU citizens and businesses, resulting in further decline.

Video Interviews

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Retargeting on Android is changing: here’s what you need to know

As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework

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