Programmatic Lunch

MWC Roundup: Day One

Tim Maytom

huawei smartwatchHuawei Premieres Smartwatch and TalkBand Wearables

Chinese manufacturer Huawai has unveiled its first Android Wear device, the Huawei Watch. While the functionality and software of the 1.4 inch circular display device are relatively unremarkable, the design has made it a stand-out, with interchangeable leather, fabric and metal straps, and over 40 pre-installed graphical watch faces that echo luxury timepieces.

The watch includes a heart rate monitor, six-axis acceleromater and four GB of internal storage. The firm also revealed its TalkBand B2, a revamped version of its activity tracker that includes a removable section that can act as a Bluetooth headset.

PushTech Launches Programmatic Multi-channel Marketing Cloud

Multi-channel mobile marktering firm PushTech has launched its Mobile Marketing Cloud, a programmatic multi-channel solution that provides real-time delivery of mobile notifications, alerts, reminders and marketing campaigns.

It enables marketers to create, launch, monitor and optimise campaigns across multiple mobile channels and deploy the right message to consumers at the right time and place. It leverages PushTech's Intelligent Multi-channel Optimisation Engine to combine data-based 'smart targeting' with rules-based programmatic campaign management.

Intel Security and Deutsche Telekom Aim to Remove Mobile Passwords Pain

True Key, a new identity management solution, has been launched by Intel Security and Deutsche Telekom. It aims to simplify the hassle of managing passwords across multiple apps, enabling users to access accounts across phones, tablets and computers using multiple factors such as facial recognition and fingerprints.

"We know that using multiple factors including biometrics is a hot topic as a solution to the password problem in Europe, but Intel Security's True Key application goes even further," said Marc Sommer, SVP of group business development at Deutsche Telekom. "It puts the user in control as they can customise the levels of their personal security across their devices."

PubMatic Announces Native Advertising Solution

PubMatic has announced that programmatic native advertising will now be available as part of its One Platform for publishers, empowering users to deliver seamless native content experiences at scale.

The company's native solution is currently available for mobile web and in-app, as well as desktop, across real-time bidding and private marketplaces, and is supported by direct ad serving through the firm's mobile ad server.

Among the initial publishers and demand-side partners to take advantage of the native solution are Adelphic, Fiksu, Lyfe Mobile, MediaMath, StackAdapt and StrikeAd.

You can keep up to date with all our coverage from Mobile World Congress 2015 here.