Industry heavyweights Alibaba, Arm, Baidu, Google, IBM, Intel, Microsoft, Red Hat, Swisscom, and Tencent have linked up with The Linux Foundation to form a consortium where members will collaborate on
After years of back-and-forth legal battles between tech giant Apple and chipmaker Qualcomm, the two unexpectedly reached a settlement agreement this week, leaving Qualcomm to pay an undisclosed amount to
AT&T, Ericsson, Intel and Warner Bros. have teamed up to create a 5G-powered, location-based mixed reality experience featuring DC superhero Batman and one of his longest-running enemies, The Scarecrow. The
The European Telecommunications Standards Institute (ETSI) has setup an industry group aimed at looking at the possibility of deploying private blockchains across various industries and governmental institutions. The ‘Permissioned Distributed
Chip-maker Intel has announced a collaboration with entertainment company Warner Bros. to develop in-cabin, immersive experiences in autonomous vehicle (AV) settings. The companies are creating a first-of-its-kind proof-of-concept car, called the
Fiat Chrysler has agreed to join the BMW, Intel, and Intel-owned Mobileye self-driving alliance – becoming the first automaker to link up with the group other than BMW. The consortium
The scenes that occurred in Charlottesville, Virginia over the weekend shocked many, both in US and around the world. A white supremacist rally descended upon a town, leading to clashes
Tech giant Intel has reportedly shut down its health wearables division after its ventures into the sector failed to take off as planned. It will now shift its focus toward
Intel has signed a deal with the International Olympic Committee (IOC) to become an official Olympic partner through 2024. The deal will see Intel join ‘The Olympic Partner’ (TOP) worldwide
German automotive manufacturing company Continental has become the latest to join the self-driving consortium formed by BMW, Intel, and Mobileye. Continental joins as a system integrator. The goal of the
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Madeleine Dodd, Digital Growth Manager at Burger King, walks David Murphy through a recent campaign that saw great engagement by giving customers a good reason to share the date of their birthday
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
Made For Advertising (MFA) domains have been a particularly hot topic in recent months, with their increasing scale and sophistication matched by the determination of the advertising and media industry