BT Wholesale has welcomed Zoiko Telecom,into its Partner Plus program. This partnership grants Zoiko Telecom access to EE, allowing it to deliver faster connectivity and a broader range of services
BT Wholesale and JabbaTalk announce partnership allowing the telecommunications solutions provider access to EE’s network. As a result, the move enables its direct customers to experience the speed, scale and
BT has slammed the potential merger between Vodafone and Three UK, claiming the move will “significantly reduce competition” which will later result in “higher prices, poorer network quality, and reduced
BT has been fined £2.8 million after EE and Plusnet failed to provide over a million customers with clear contract information before signing up to a new deal. As a
BT and Global have announced a 10-year partnership to upgrade payphones in the UK and launch more digital hubs for local communities. In a move to provide better connectivity and
BT had launched its first campaign with creative agency, adam&eveDDB, showcasing how the telecoms giant supports businesses and gives them the confidence they need to thrive in a digital world.
BT’s Digital Unit has announced the adoption of AWS’s generative AI tools to enhance product development and automate around 12% of the “tedious, repetitive, and time-consuming” tasks done by software
BT Group has signed a £257 million deal with MCR Hotels to turn the iconic BT Tower into a hotel. The company stated MCR Hotels plans to preserve the tower as
Marks and Spencer (M&S) has named Rachael Higham as its new Chief Digital and Technology Officer. Higham joins the retailer later this year from WPP where she held the position
O2 and BT Mobile have been named the most complained-about mobile operators, according to Ofcom. Complaints about O2 were primarily driven by how customers’ complaints were being handled (31%), however,
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support