Heading into 2021, with many countries facing the prospect of lockdowns, it’s expected people will decide to bring new devices into their homes to help with being cooped up inside again
The majority of smart speaker users (7 in 10) say their devices cause privacy concerns, according to The Case for Voice Control, a new report released by Hub Entertainment Research.
Century Communities, Inc., a national home builder, has announced the launch of its new initiative, Century Home Connect, which will implement Google Assistant technology into all of its soon-to-be constructed
Amazon’s total domination of the smart speaker market continues to roll on with its Echo family of devices now accounting for 63 per cent of the smart speakers in use
9.2m smart speakers were shipped in Q1 2018, with Amazon continuing to lead the way ahead of Google despite having its market share nearly halved. According to Strategy Analytics, Amazon
Amazon’s Echo devices are continuing to dominate the smart speaker market but its lead is slowly being eaten into by Google Home and other devices. 40.7m people in the US
Around half a year after introducing voice calling in the US, Google is now rolling out the same feature on its Home smart speaker in the UK. The introduction of
Voice shopping accounted for $2bn in spend last year but this is expected to jump to $40bn in 2022, as the number of smart speakers in homes more than quadruples
Google has revealed that it sold more than one Google Home device every second since it started shipping the Google Home Mini back in October. The Google Home Mini was
Google has permanently disabled a button on its Google Home Mini smart speaker ahead of launch, after the device was discovered listening in on users conversations without consent. This issue
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support