Localytics

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Localytics

App Marketing 101

In the early days of apps, life used to be so simple. You built it, released it into the app store(s), spread the word about it and waited for the

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Localytics

Localytics Rolls Out Predictive Marketing Solution

Digital engagement platform Localytics has unveiled its Predictions tool, which leverages machine learning to help companies predict and influence users at every state of an apps life cycle. The Predictions

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Localytics

Localytics Announces Marketo Integration

App analytics and marketing firm Localytics has announced an integration with Marketo marketing automation software for the web. Localytics said the integration will enable it to combine customer data and

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Localytics

Kochava Integrates with Push and In-app Messaging Firms

Kochava, the mobile attribution, analytics and optimization firm, has announced the integration of a number of push and in-app messaging providers with the Kochava Adapter Framework. The partner integration include

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Localytics

Localytics Acquires Data Science Firm Splitforce

Marketing and analytics platform Localytics has acquired Splitforce, an automated optimisation tool built for apps, with the aim of accelerating its predictive app marketing capabilities. Splitforce is used in over

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Localytics

Localytics Lands $35m Funding for Predictive App Marketing

App marketing platform Localytics has raised $35m (£23.5m) in Series D funding. The investment round was led by Sapphire Ventures, alongside existing investors Foundation Capital and Polaris Partners. The funds

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Localytics

As Apple Prepares for Launch, iPhone 5 still Dominates

With Apple preparing for an event tomorrow that seems certain to launch the iPhone 6, figures show that the companys 2012 iPhone 5 is still its most popular device. Speculation

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Localytics

Push Messaging Increases Engagement by 88 Per Cent

New research has shown that apps that have integrated push messaging show 88 per cent higher user engagement on average. The research, carried out by analytics and marketing platform Localytics,

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Localytics

22 Per Cent of Apps Are Only Opened Once

22 per cent of apps are only opened once then never used again, a report by Localytics shows, highlighting the importance of measuring engagement rather than simply downloads. The report

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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