Reddit Archives - Mobile Marketing Magazine

Reddit enhances advertising offering with Memorable AI acquisition

Reddit has announced the acquisition of Memorable AI, an innovative ad creative optimisation platform, in a strategic move to bolster its advertising capabilities through advanced machine learning and generative AI

Škoda enlists Reddit to launch new model

Škoda has launched a new social-first campaign for its new Octavia model, featuring the voices of the car model’s most enthusiastic supporters: the Reddit community. The ‘You Said It’ campaign,

Cannes 2024: Reddit revamps Conversation Ads

Reddit has updated its Conversation Ads at this year’s Cannes Lions. As a result, the social media giant has embedded its ads within discussion threads to captivate users during peak

Reddit and OpenAI launch advertising partnership

Reddit has announced OpenAI as its new advertising partner. As part of the collaboration, the social media giant will offer its content and new products to ChatGPT to help users

Reddit appoints ex-Google exec as VP of Ads Products

Reddit has appointed Jyoti Vaidee as its first Vice President of Ads Product. In her new role, Vaidee will drive ads product strategy, execution, and management of the Ads Product

Reddit launches dynamic product ads for enhanced shopping experience

Reddit has announced it is entering into shopping ads by enabling advertisers to reach Reddit users across their purchase journey with products from their catalogue. As part of the social media platforms’ new

Reddit and Google strike $60m annual data-sharing deal

Reddit has signed to grant Google with exclusive access to its data for use in Search and within its Generative AI projects. The deal reportedly worth $60 million per year,

Interview: Reddit’s VP of International Growth on becoming more ‘accessible and culturally relevant’

Reddit’s VP of International Growth, Durgesh Kaushik, sits down with Mobile Marketing Magazine to discuss the innovative strategies being implemented by the social media platform to scale growth in core

Reddit predicts the demise of generational marketing in 2024

Reddit’s Head of Mid Market UK, Hannah Walker, has predicted the era of categorising consumers solely by age may be drawing to an end next year. According to Walker, who

Reddit opens doors on Canada office

Reddit enters Canada with dedicated management, sales, community, and engineering teams based out of Toronto

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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