Time Inc.

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Time Inc.

Viant buys itself back from Meredith

The media giant picked up Viant when it acquired Time Inc.

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Time Inc.

Viant closes UK operations as Meredith restructures Time Inc.

People-based advertising technology company Viant is going to cease UK operations, just shortly after its parent company, Meredith Corporation, agreed to sell Time Inc. UK to private equity group Epiris.

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Time Inc.

Time Inc. launches Sports Illustrated streaming network on Amazon

Time Inc. is launching an over-the-top streaming network on Amazon Channels dedicated to its US sports media franchise, Sports Illustrated. Sports Illustrated (SI) TV, which launches on 16 November, will

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Time Inc.

Time Inc. hit 1bn monthly video views in April for first time, unveils new digital shows

US mass media company Time Inc. has hit 1bn monthly digital video views for the month of April – representing 100 per cent growth year-on-year. Time says that it expects

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Time Inc.

Time Inc. creates influencer marketing network with Speakrs help

US mass media company Time Inc. has teamed up with Speakr, an influencer enterprise solution, to launch its own influencer marketing network – led by Time Inc.’s editorial team. Time

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Time Inc.

Time Inc.s Viant Agrees Acquisition of Programmatic Ad Platform Adelphic

Viant, Time Inc.’s people-based advertising technology company, has agreed to purchase mobile and cross-channel programmatic advertising platform Adelphic. The deal, of which the terms were undisclosed, is expected to close

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Time Inc.

Time Dramatically Expands Online Video with Wochit Partnership

Time Inc has announced a partnership with cloud-based video creation platform Wochit in order to foster the rapid creation of real-time, short-form video content, with the aim of producing more

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Time Inc.

Time Considering Private Equity Partner for Yahoo Bid

Time Inc is considering partnering with a private equity firm to finance a bid for Yahoos core business assets, as the publisher aims to expand its online and mobile presence

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Time Inc.

Time Buys MySpace Owner (and Ad Tech Firm) Viant

US publisher Time has acquired ad tech firm Viant for an undisclosed sum. Viant operates a people-based marketing platform but is perhaps more notable for being the owner of MySpace. The social media firm was bought

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Time Inc.

US Mobile Usage Increases by 43 Minutes a Day, But Gaming Plummets

The average American spent three hours and 40 minutes per day on mobile devices during Q2 2015, according to a Flurry report. Thats a year-on-year increase of 35 per cent,

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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Download your copy of the Mobile Finance Report 2020 today

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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