Specsavers has returned with the third season of its YouTube series ‘Best Worst Team,’ which helps struggling grassroots football teams improve. Created with PR and social agency Tangerine, the campaign
Transport for London (TfL) has launched a new campaign to highlight the latest payment feature in its app. Developed by VCCP in collaboration with Wavemaker UK, the campaign features visuals
Sky Arts has announced the renewal of its sponsorship agreement with St. James’s Place (SJP) until at least February 2027. This extension will make SJP the longest-running channel sponsor in
Tinder has announced an official partnership with Bridget Jones: Mad About the Boy. The film, which follows Bridget as she reenters the dating world—this time with a new Tinder profile—arrives
Bauer Media is celebrating the release of Bridget Jones: Mad About the Boy with the launch of Bridget Jones Radio, a dedicated pop-up station honouring the beloved romantic comedy franchise.
Iceland marked the launch of its Tasty Chicken range with a special takeover of a chicken shop yesterday. The event, a collaboration between Iceland, the7stars, Talon, Tangerine Communications, and All
Samsung has unveiled the global launch campaign for the S25 Series, created by BBH Singapore, with a focus on positioning Galaxy AI as an essential tool seamlessly integrated into people’s
TikTok has launched a new sustainability-focused campaign in partnership with Ad Net Zero, the UK Advertising Association’s initiative to reduce carbon emissions in advertising. Named the “Action 5 pilot,” the
McDonald’s has teamed up with UK rapper Stormzy for its latest campaign, launching ‘The Stormzy Meal’, nine nuggets, fries, Sprite, an Oreo McFlurry, and BBQ sauce. The campaign, developed by
Virgin Media O2 (VMO2) has appointed MSQ Sports & Entertainment as its new lead partner and sponsorship agency, replacing M&C Saatchi Sport & Entertainment. The agency will manage Virgin Media
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support