Vodka brand, Smirnoff, has launched a series of activations to champion the power of the collective and reignite social connections around the world in a celebration of the spark that’s
The schedule for Masterclassing’s 2024 Future of Mobile Festival has been announced. It includes nine Mobile & App Masterclasses, starting in Barcelona on 27 Feb, with other events taking place
BAT, the UK’s largest listed tobacco and vaping company, has launched a multichannel media campaign urging for the introduction of new regulations. The campaign, which is running across UK newspapers,
Aldi and Kevin The Carrot have partnered with Pinterest to celebrate Aldi’s festive campaign. Leveraging a series of Pinterest’s new ad formats for the first time, including Lead Generation Ad,
Marketing and advertising network, Dentsu, has joined Generation C, a climate education provider, to develop a series of fully-funded interdisciplinary resources intended to upskill young people across the UK on
With ad spend growth slowing to 5.3 per cent according to the latest IPA Bellwether Report, new research from marketing efficiency platform, Lunio, reveals an emerging threat to dwindling budgets – invalid
Toyota has launched a campaign for its 2024 Toyota Grand Highlander across Uber Eats and Rides. The holistic campaign uses Uber’s first-party data to engage audiences across multiple touch points. On Uber
Greater Anglia, the train operating company covering London and East Anglia, has launched a festive 30-second spot, ‘The Wonder of Christmas’. Created by independent creative agency, Atomic London, the ad
Cadbury has launched a campaign to announce the return of Cadbury Dairy Milk Coins for this Christmas. After almost a decade away from UK shelves, Cadbury is bringing back its
Madeleine Dodd, Digital Growth Manager at Burger King, walks David Murphy through a recent campaign that saw great engagement by giving customers a good reason to share the date of their birthday
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
For the past three years, Dentsu has led a global conversation around attention in advertising. The marketing and advertising giant’s latest piece of research focuses on the Danish market, with the cooperation of partners including high impact advertising provider Adnami and eye-tracking specialist Lumen Research. We spoke to Thomas Toftdahl Jensen, Dentsu Denmark Executive Director, Strategic Solutions, and Adnami’s Nordic Market Director Peter Østrem, about the link between creativity, attention and effectiveness, the ability to attach a CPM to attention – and how advertisers are leaving stalking behind
Made For Advertising (MFA) domains have been a particularly hot topic in recent months, with their increasing scale and sophistication matched by the determination of the advertising and media industry