App Marketing

Tesco offers ‘hyper personalisation’ Clubcard promotions thanks to AI
App Marketing

Tesco offers ‘hyper personalisation’ Clubcard promotions thanks to AI

Tesco has announced it is offering “hyper personalisation” Clubcard promotions to customers, in partnership with grocery tech company, Eagle Eye. As a result, the parent company of Tesco Mobile will

Supercell unveils first global game in over 5 years
App Marketing

Supercell unveils first global game in over 5 years

Finnish mobile game giant, Supercell, has announced the global launch of Squad Busters, marking its first global game release in over five years. The launch, which follows several rounds of positive reception from its player

StockX unveils immersive shopping app for Apple Vision Pro
App Marketing

StockX unveils immersive shopping app for Apple Vision Pro

Online marketplace StockX has unveiled a new immersive shopping app for the Apple Vision Pro. As a result, the experience invites users to immerse themselves in contemporary culture through an

TikTok Shop launches new ‘Preowned Luxury’ category
App Marketing

TikTok Shop launches new ‘Preowned Luxury’ category

TikTok Shop has launched a pre-loved category on the app, in partnership with five second-hand luxury resellers. As a result, users will now be able to shop second-hand designer items

Meta suspends Threads in Turkey
App Marketing

Meta suspends Threads in Turkey

Meta has temporarily suspended Threads in Turkey following an order from the Turkish Competition Authority (TCA). With effect from 29 April, the technology giant announced the shutdown in response to

Steven Bartlett launches global podcast startup
App Marketing

Steven Bartlett launches global podcast startup

The Diary of a CEO host and Dragons Den star, Steven Bartlett has teamed up with former global Acast execs Georgie Holt and Christiana Brenton to launch a new global

Steven Bartlett partners with Fiverr to support SMBs
App Marketing

Steven Bartlett partners with Fiverr to support SMBs

Global freelance platform, Fiverr has partnered with entrepreneur, podcaster and Dragons Den star, Steven Bartlett in a bid to support UK SMB growth. Bartlett will join various UK SMB owners,

Supercell marks 10 year anniversary of Boom Beach with new campaign
App Marketing

Supercell marks 10 year anniversary of Boom Beach with new campaign

Gaming giant Supercell has launched a new global campaign to mark ten years of its mobile game Boom Beach. The campaign, developed in partnership with Waste Creative and in-house production

Sensor Tower acquires Data.ai for an undisclosed sum
App Marketing

Sensor Tower acquires Data.ai for an undisclosed sum

App analytics firm, Sensor Tower, has acquired rival Data.ai in a bid to create a powerhouse that could dominate the sector and provide an industry-standard solution in marketing intelligence. As

Ex-Apple exec to lead joint sports service venture from ESPN, FOX and Warner Bros. Discovery
App Marketing

Ex-Apple exec to lead joint sports service venture from ESPN, FOX and Warner Bros. Discovery

Former Apple executive, Pete Distad, has been named CEO of the new sports streaming service- a joint venture formed by ESPN, FOX and Warner Bros. Discovery. Distad, who most recently

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Video Interviews

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Retargeting on Android is changing: here’s what you need to know

As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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Select the best Customer Engagement tool for you and your customer!

But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research

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