Brazil

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Brazil

Twitter trials automatic translations of different languages

Twitter has begun the trial for a limited number of users in Brazil

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Brazil

Case study: App Annie helps global health app Ada expand into Brazil

In 2016, a group of scientists, doctors, and healthcare experts globally launched Ada, an app that allows users to track their health and find medical help. Ada helps users by

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Brazil

BrewDog “hacks” Waze to raise awareness for drunk driving

In order to raise awareness about the risks of drunk driving, brewery BrewDog São Paulo, located in Brazil, partnered with traffic app Waze to remind drivers of past road traffic deaths

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Brazil

WhatsApp has been overflowing with fake news during Brazil election

WhatsApp is once again raising concerns about how it is being used to disseminate fake news. This time, the problems with the Facebook-owned messaging platform are centred around the upcoming

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Brazil

Android phones sold in developing markets creating ad fraud ecosystem

New Android smartphones are being sold in developing markets with pre-installed malware, creating an international ad fraud ecosystem and leading to unauthorised charges for owners. According to Upstream, many inexpensive

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Brazil

Brazil Blocks WhatsApp Access for 100m Users

A Brazilian judge has ordered mobile networks operating in the country to block access to WhatsApp for 72 hours in a move likely based on the services use of encryption

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Brazil

Xiaomi Sales Up 33 per cent Year-on-Year

Chinese smartphone juggernaut Xiaomi continues to grow at a rapid pace, announcing that it sold 34.7m smartphones in the first half of 2015, a 33 per cent increase in sales

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Brazil

Mobile Horizons: Brazil

With the regularity of new announcements from the major mobile players, it’s easy to think that all the progress in the world of smartphones is being made by five or

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Brazil

Infographic: 90 per cent of Latin Americans Smartphone Owners Use mCommerce

With the worlds eyes turned towards Brazil for the World Cup, a new report shows that 90 per cent of Latin Americans smartphone owners are using their devices to make

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Brazil

The 1 Real Thing – Coca-Cola Campaign Targets Young Brazilians

Objective Latin American beverage brand Coca-Cola FEMSA was aiming to promote the renewed availability of its 250ml mini-Coke product in Brazil, priced at 1 Real (£0.25), to the youth demographic

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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