Google has begun rolling out its united payments platform, which brings Android Pay and Google Wallet together under one brand. Google Pay has replaced Android Pay and still does everything
Google has added the ability to transfer money using just a phone number, à la Barclays Pingit, to its Google Wallet app. When users send money to their contacts through this
Googles annual I/O developer conference, when the company rolls out its plans for the year ahead and what developers, businesses and consumers can expect to see in the near future,
Google is reportedly working on a project that will enable Gmail users to pay utility and telecom bills within their mailbox, without the need to access companies websites to complete
Mobile marketing tech firm Vibes has partnered with Adobe to power personalised mobile coupon campaigns through Apple Passbook and Google Wallet, making use of Abobes Marketing Cloud technology. The partnership
Sundar Pichai, senior vice president of products for Google, has confirmed that the search giant is in talks to launch a mobile network within the next few months, and that
Google was partnered with some the largest mobile phone networks in the US in a deal that will see its Google Wallet mobile payments technology pre-installed on phones, as the
Mobile marketing firm Vibes has released WalletAds, a mobile ad technology that enables consumers to tap and save branded content and offers to Apples Passbook or Google Wallet, directly from
Samsung Electronics has become the latest big company to get into the mobile payments game, acquiring US startup LoopPay in an effort to counter Apple Pay, Google Wallet and the
Mobile point-of-sale (mPOS) provider Orderbird and its strategic payment partner ConCardis have introduced a solution for cashless payments that integrates Apple Pay, Loop Pay and Google Wallet NFC tech into
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support