O2 will deliver ads across video-sharing platforms, news sites, social media platforms, and even dating apps, sharing the message that millions of people are unable to do the same as those users
The product, called ‘telco-powered targeting – together with O2’, makes use of aggregated and anonymised customer behaviour data to match websites with audience segments
The suite of internet of things (IoT) safeguarding solutions, created in partnership with Bell Integration, includes a thermal imaging tablet, a handheld thermal imaging scanner, and social distancing room management
Today, O2 announced it has signed an agreement with Disney’s Direct-to-Consumer & International segment to be the exclusive mobile distributor of Disney+, ahead of the streaming services launch on 24
O2 has confirmed that it will be the last of the UK’s ‘Big Four’ mobile network operators to launch 5G connectivity when it switches on the technology in parts of
Vodafone has penned an agreement with O2 Telefonica that will see the pair share 5G active equipment in the UK. The aim is to use the partnership to deliver 5G
O2 has launched a campaign combining the power of TV, video, social media, and out-of-home to promote a revamp to its Priority rewards offering. The TV spot features the UK
O2 has joined forces with the European Space Agency to support a project aimed at testing technology for connected and autonomous vehicles (CAVs). The four-year trial programme, dubbed ‘Project Darwin’,
Madeleine Dodd, Digital Growth Manager at Burger King, walks David Murphy through a recent campaign that saw great engagement by giving customers a good reason to share the date of their birthday
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
For the past three years, Dentsu has led a global conversation around attention in advertising. The marketing and advertising giant’s latest piece of research focuses on the Danish market, with the cooperation of partners including high impact advertising provider Adnami and eye-tracking specialist Lumen Research. We spoke to Thomas Toftdahl Jensen, Dentsu Denmark Executive Director, Strategic Solutions, and Adnami’s Nordic Market Director Peter Østrem, about the link between creativity, attention and effectiveness, the ability to attach a CPM to attention – and how advertisers are leaving stalking behind
Made For Advertising (MFA) domains have been a particularly hot topic in recent months, with their increasing scale and sophistication matched by the determination of the advertising and media industry