Apple is reportedly in talks with the parent company of Google, Alphabet, to license its Gemini GenAI tools for iPhones. According to Bloomberg, the two tech giants are in active talks
Former Apple executive, Pete Distad, has been named CEO of the new sports streaming service- a joint venture formed by ESPN, FOX and Warner Bros. Discovery. Distad, who most recently
Epic Games has slammed Apple for “trying to cynically kill off developers that stand up to them” following the tech giant terminating an account held by the company. The comments
Apple has partnered with renowned director Takashi Miike to launch the latest instalment of the technology giant’s Shot on iPhone project. The 19-minute mini-movie series, “Midnight”, centres around a taxi
Apple has been slapped with a €1.8 billion fine by The European Commission for “abusing its dominant position” in the market for the distribution of music streaming apps, including Spotify,
Spotify has launched a new campaign that showcases the restrictions that Apple places on developers. Some of these restrictions prevent users from being able to easily learn about new deals
Technology giant Apple has launched its seventh annual Shot on iPhone campaign celebrating Chinese New Year. The 15-minute film, ‘Little Garlic’, is created by TBWA\Media Arts Lab Shanghai with Marc
Apple has launched two new adverts adding to its ‘Relax, its iPhone’ campaign. The latest campaign by the tech giant showcases the relief that parents can experience thanks to new
Apple has picked up an Emmy Award for outstanding commercial at the 2023 Creative Arts Emmy Award ceremony in Los Angeles. The technology giant’s “The Greatest” advert, which was directed by
Technology giants Apple and Google have been asked by The European Commission to clarify their risk management regarding their online platforms for purchasing apps. Under the new regulation, Digital Services Act
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research