Google

EU Court annuls Google’s £1.26 billion AdSense antitrust fine
Google

EU Court annuls Google’s £1.26 billion AdSense antitrust fine

Google, owned by Alphabet, has overturned a £1.26bn antitrust fine from 2019, which was imposed for restricting competition in online search advertising. This follows a recent loss where the company

Member Content Brandtech Group Supercharges Gen AI Marketing Platform, Pencil Pro, with Google Cloud collaboration
Google

Brandtech Group Supercharges Gen AI Marketing Platform, Pencil Pro, with Google Cloud collaboration

The Brandtech Group today announces a powerful collaboration with Google Cloud, integrating their cutting-edge AI models into its industry-leading generative AI marketing platform, Pencil Pro.  With its collaboration with Google

Google scraps third-party cookie deprecation plans
Google

Google scraps third-party cookie deprecation plans

Google has decided to halt its plans to phase out third-party cookies, opting instead to introduce a new user choice feature. As a result, the shift in strategy will now

Google updates AI app guidelines
Google

Google updates AI app guidelines

Google has updated its set of guidelines and recommendations to assist developers in integrating AI into their apps. Emphasising testing and responsible use of the tool, the technology giant will now

Alphabet appoints Anat Ashkenazi as new CFO
Google

Alphabet appoints Anat Ashkenazi as new CFO

The parent company of Google, Alphabet has appointed Anat Ashkenazi as its new Chief Financial Officer. Ashkenazi joins the technology giant from pharmaceutical company Eli Lilly, where she was Executive

Google launches Gemini AI app in the UK
Google

Google launches Gemini AI app in the UK

Google UK has launched a dedicated mobile app to allow users to use its AI tool, Gemini. The technology giant revealed a new Gemini app has launched on its own

AI leaders pledge responsible tech development
Google

AI leaders pledge responsible tech development

AI leaders including Meta, Google, Microsoft and Samsung Electronics have joined forces to guard against the dangers of artificial intelligence. Joining 14 other leading AI and tech companies who have

Google unveils new AI tools to help marketers ‘drive results faster’
Google

Google unveils new AI tools to help marketers ‘drive results faster’

Google has launched new AI tools to help marketers “think bigger, create bolder and drive results faster”. Speaking at Google Marketing Live (GML) 2024, Vice President & General Manager of Google Ads, Vidhya Srinivasan

Google launches AI-based search for US users
Google

Google launches AI-based search for US users

Google has announced it is incorporating Generative AI (GenAI) into its search engines for US users. During the technology giant’s annual I/O developer conference, Google CEO, Sundar Pichai revealed the expansion of AI tools

Google incorporates AI tools on mid-tier Pixel
Google

Google incorporates AI tools on mid-tier Pixel

Google has incorporated a range of AI tools already offered in its most advanced smartphones in the upcoming Pixel 8a. The device, which is now available for pre-orders, will now

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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