Mobile Marketing and Advertising - Mobile Marketing Magazine

1 week to go: Mobile & App Masterclassing

On 9 May, marketers and industry experts will meet for an immersive experience at the Mobile & App Masterclass, delving deep into the dynamic realm of mobile and app marketing.

TikTok agrees new licensing deal with Universal Music Group

Tango pays homage to advertising heritage in new social-first ad

Barclaycard renews Global partnership for another 5 years

Snapchat unveils new solutions and programs for advertisers

Interview: Specsavers on ‘attention-based’ brand activations, influencer innovations & a social first mindset

WATCH: DKNY launches exclusive virtual products on Roblox

Sports Direct named official title partner of HYROX Champions

In Pictures: Pinterest ‘disrupts expectations’ at annual advertiser summit – Pinvision

Advertising

Ebay launches ‘Turn your nothing into something you love’ campaign

Ebay has launched a new campaign, “Turn your nothing into something you love”, showcasing the frustration of having nothing to wear despite a wardrobe full of clothes. Created by the ecommerce giant’s lead

Data Privacy

Data: TikTok Shop blocked 2m sellers in H2 of 2023

TikTok has revealed it blocked over two million sellers and prevented 37 million items to be listed. According to the the first ever TikTok Safety Report, which details its investment

Advertising

iD Mobile sponsors E4 Bright Entertainment

iD Mobile has launched a new landmark deal secured by Channel 4 to sponsor E4 Bright Entertainment. From today (1 May), the virtual network operator will sponsor content from E4

App Marketing

WATCH: Clash of Clans enlists Erling Haaland to become playable video game character

Footballer Erling Haaland is to become a video game character as part of a new partnership with mobile game Clash of Clans. As a result, the partnership will see the

Videos

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

Member Content

Limelight launches rebrands for fifth anniversary

Programmatic enabler Limelight Inc., formerly Project Limelight, has launched a rebrand to celebrate its fifth anniversary. Limelight Inc. helps companies in the ad tech ecosystem to navigate the complex programmatic

Member Content

Enhancing the Ad Creatives Development Process for Effective Paid Campaigns in 2024

By Lorenzo Rossi, co-founder at REPLUG Ad creatives are a foundation for the success of paid ad campaigns, as they directly influence the audience’s captivation and conversion rates. This in-depth

Advertising

Direct Line unveils national drink driving awareness campaign

Direct Line has launched a new campaign aimed at raising awareness about the dangers of driving the morning after attending a wedding. As a result, the insurance company has drafted

Estée Lauder taps Gen AI in partnership with Microsoft

Estée Lauder Company (ELC) has announced it is increasing investment in AI technology via its new partnership with tech giant, Microsoft. As a result of the partnership, the cosmetics giant

App Marketing

Tesco offers ‘hyper personalisation’ Clubcard promotions thanks to AI

Tesco has announced it is offering “hyper personalisation” Clubcard promotions to customers, in partnership with grocery tech company, Eagle Eye. As a result, the parent company of Tesco Mobile will

Klarna AI chatbot outperforms 700 full-time employees

Klarna has revealed its OpenAI assistant is doing the equivalent work of 700 full-time agents following its launch last month. The buy-now-pay-later (BNPL) company’s tool, which claims to be on

Data: Marketers ramp up investment in AI creator content this year

Some 75% of marketers believe generative AI will positively disrupt the creator economy this year, resulting in an increase in investment for AI creator content, new data has revealed. According

Member Content

Utiq and Compliant partner to set new standards in data compliance via digital advertising ecosystem

Utiq, the European adtech company delivering a telco-powered Authentic Consent Service to enable more responsible digital marketing, has selected Compliant to provide independent verification of its privacy and consent mechanisms.

Member Content

Mediahub UK cleans up ad delivery with SeenThis’ adaptive streaming technology

Along with platform partner, SeenThis, Mediahub tested a hypothesis for a UK Pinterest brand campaign, backed by a lab test carried out by Lumen. This found that the streamed campaign

Mobile Money

Nokia and Dell extend network cloud transformation partnership

Nokia and Dell Technologies have extended its strategic partnership to “advance open network architectures in the telecom ecosystem and private 5G use cases among businesses”. As part of the deal,

Mobile Money

Vodafone and e& offers operators cross-border managed voice solutions

Vodafone and its biggest shareholder, e&, have partnered to provide other operators-managed voice solutions in a bid to help meet the growing demand for voice over 4G/5G (VoLTE) services. According

Hardware

Google ‘cannot proceed with cookie deprecation until concerns resolved’, CMA warns

The UK Competition and Markets Authority (CMA) has said that Google “cannot proceed with third-party cookie deprecation”, until its concerns are resolved. As a result, the comments could potentially delaying

AR/VR

E.l.f Cosmetics debuts ‘your best e.l.f’ experience on Apple Vision Pro

E.l.f. Cosmetics has become one of the first beauty brands to launch a shopping app for the newly-released Apple Vision Pro. The “your best e.l.f.” visionOS app includes first-of-its-kind features

Mobile Money

BT Tower sold to hotel group in £275m deal

BT Group has signed a £257 million deal with MCR Hotels to turn the iconic BT Tower into a hotel. The company stated MCR Hotels plans to preserve the tower as

mCommerce

EE unveils plans to open 10 Experience stores this year

EE is set to open over 10 of its Experience concept stores across the UK this year. The move continues from the telecom giant’s £6 million investment in its store

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

Watch now

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

Watch now

Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

Watch now

Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

Watch now

Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

Watch now

Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

Watch now

Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

Watch now