Mobile Marketing and Advertising - Mobile Marketing Magazine

Reddit and OpenAI launch advertising partnership

Reddit has announced OpenAI as its new advertising partner. As part of the collaboration, the social media giant will offer its content and new products to ChatGPT to help users

Mastering Mobile Engagement for Elevated Moments: a webinar not to be missed

Netflix to launch in-house adtech platform

OpenAI rival Anthropic taps Instagram Co-Founder Mike Kreiger

Clash of Clans enlists Ronaldo, Agüero and Ronaldinho for new social media campaign

Q&A: Adobe VP of Marketing on the cornerstones of AI – responsibility, accountability & transparency

Subway’s sets the stage for long-term sports engagement in new ‘Fresh Moves’ campaign

Ebay UK returns as headline sponsor for Love Island

WATCH: LinkedIn launches ‘That’s Premium’ brand campaign in UK

Member Content

AVOW joins forces with ex-GameBake team to form KYLN: the game-changer in app distribution

AVOW, global app growth company specialising in mobile OEM advertising, has announced the setup of a new company with the previous GameBake founders, forming KYLN, a premium multi-channel distribution platform

Google launches AI-based search for US users

Google has announced it is incorporating Generative AI (GenAI) into its search engines for US users. During the technology giant’s annual I/O developer conference, Google CEO, Sundar Pichai revealed the expansion of AI tools

Connected World

Ex-Bumble Marketing VP appointed Motorway CMO

Used car marketplace, Motorway, has appointed Naomi Walkland as Chief Marketing Officer, effective from from 20 May. Walkland joined the company from Bumble, where she held the position of Vice President of Marketing. In this position she was

Sustainability

Giffgaff shifts away from digital giants to ‘diversifying’ sustainability

Giffgaff has announced plans to “diversify” from some of the “big digital players” moving forward. Speaking about the company’s sustainability efforts at the 2024 Advertising Week Europe conference in London

Advertising

EE Marketing MD: ‘BT’s transformation journey involved not just rebranding but redefining our business’

The Managing Director of Marketing at EE and BT Consumer Brands, Christian Thrane has revealed that the rebranding of BT was more than just a cosmetic change, rather it was

Advertising

Samsung Ads UK connects advertisers to missed TV audiences with new Insights Planner tool

Samsung Ads has expanded its Insights Planner tool to all of its UK clients and advertisers, providing CTV insights to help plan future total TV campaigns. According to the advertising arm of

Social & Influencer Marketing

ITV, Channel 4 and BBC join TikTok Pulse Premiere programme

TikTok has announced television channels ITV, Channel 4 and the BBC have joined its Pulse Premier programme ahead of a summer of sports. Announcing the expansion of its platform, which

Social & Influencer Marketing

Reddit appoints ex-Google exec as VP of Ads Products

Reddit has appointed Jyoti Vaidee as its first Vice President of Ads Product. In her new role, Vaidee will drive ads product strategy, execution, and management of the Ads Product

Whitepapers

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

App Marketing

Subscrible launches first ad-free game catalogue

Subscrible has launched the gaming industry’s first ad-free game catalogue app. With over 15,000 users already onboard, the platform features popular titles like Archero, Asphalt, and Fantastic Jewel Lost Kingdom, alongside

Klarna AI chatbot outperforms 700 full-time employees

Klarna has revealed its OpenAI assistant is doing the equivalent work of 700 full-time agents following its launch last month. The buy-now-pay-later (BNPL) company’s tool, which claims to be on

Data: Marketers ramp up investment in AI creator content this year

Some 75% of marketers believe generative AI will positively disrupt the creator economy this year, resulting in an increase in investment for AI creator content, new data has revealed. According

Member Content

Utiq and Compliant partner to set new standards in data compliance via digital advertising ecosystem

Utiq, the European adtech company delivering a telco-powered Authentic Consent Service to enable more responsible digital marketing, has selected Compliant to provide independent verification of its privacy and consent mechanisms.

Member Content

Mediahub UK cleans up ad delivery with SeenThis’ adaptive streaming technology

Along with platform partner, SeenThis, Mediahub tested a hypothesis for a UK Pinterest brand campaign, backed by a lab test carried out by Lumen. This found that the streamed campaign

Mobile Money

BT Tower sold to hotel group in £275m deal

BT Group has signed a £257 million deal with MCR Hotels to turn the iconic BT Tower into a hotel. The company stated MCR Hotels plans to preserve the tower as

Mobile Money

Vodafone in advance talks to sell Italy business to Swisscom in €8bn deal

Vodafone has revealed it is in advance talks to sell its Italian telecoms arm to Swisscom, in a deal that would value the unit at €8bn. According to the telecoms

Videos

Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

AR/VR

Snapchat launches AR ‘Dune: Part Two’ campaign in partnership with Warner Bros

Snapchat has teamed up with Warner Bros to launch an AR lens, ahead of the release of ‘Dune: Part Two’. The new Lens allows users to become Fremen, a fictional

Videos

Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

Mobile Money

Huawei and Amazon ink multi-year patent licensing deal

Huawei Technologies and technology giant Amazon have inked a multi-year patent licensing deal that resolves litigation between them. As a result, the Chinese telecoms company announced it has ended lawsuits brought against

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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