Mobile Marketing and Advertising - Mobile Marketing Magazine

Dive into data and analytics: A free masterclass for senior marketers

Next week [30 April 2024] senior marketers will gather at London’s ARBORETUM for Masterclassing’s in-person Data and Analytics Masterclass. Designed to facilitate deep dives into the latest strategies and solutions,

Reddit launches dynamic product ads for enhanced shopping experience

In Pictures: Human Mobile Devices debuts original HMD Collection

Meet Team Samsung Galaxy for 2024 Paris Olympics

LinkedIn unveils 2 new integrations with HubSpot’s Smart CRM

Who is Masterclassing’s AI for Marketers keynote speaker Elenni Davis-Knight?

WATCH: NBA spotlights iconic playoff moments in new campaign

Debunking 7 Common Misconceptions About Mobile OEM Advertising

Trainline partners with Glastonbury to promote sustainable travel

Verizon CEO praises AI’s role in network evolution and tariff innovation

Verizon CEO Hans Vestberg has emphasised the transformative possibilities of utilising Gen AI throughout its network. While discussing the company’s Q1 performance, Vestberg revealed the telecoms giant is taking a three-step approach

Advertising

WATCH: Sprite revives ‘Obey Your Thirst’ campaign

Sprite has reintroduced its Obey Your Thirst campaign for a new generation of consumers. As a result, the new campaign features a fresh TV advert starring NBA Star Anthony Edwards,

Connected World

Deezer taps Global UK as exclusive ad sales partner

Global music platform Deezer has appointed media and entertainment group, Global as its ad sales partner in the UK. As a result, all of Deezer’s audio content, both online and

Social & Influencer Marketing

Ogilvy tackles medical misinformation with new health influencer unit

Ogilvy has launched a dedicated health influencer division aimed at assisting pharmaceutical companies tackle medical misinformation. As a result, the creative agency will leverage the increasing numbers of people turning

Member Content

GumGum merges Playground xyz’s APAC media business

Global digital advertising platform, GumGum had announced the integration of Playground xyz’s media portfolio into its Asia-Pacific (APAC) business – creating a powerful suite of AI-powered, advanced contextual ad solutions

Connected World

Sky Media partners with Captify to enhance search behavior targeting

Sky Media has partnered with Captify to enhance its Search Behaviour Targeting, offering brands more tailored targeting capabilities. The partnership, which launched last year, allows advertisers to leverage Captify’s extensive range

Advertising

WATCH: Domino’s promotes £4 lunch menu with ‘high 4’ campaign

Domino’s has unveiled a new integrated campaign to launch its new £4 lunch menu, reinventing the ‘high five’ as ‘high four’. In partnership with advertising agency, VCCP, the pizza chain

Member Content

Multilocal integrates with Onetag to simplify access to high-quality inventory

Programmatic specialist, Multilocal, has announced a global integration with AI-powered curation platform Onetag. As a result, Multilocal will add Onetag DealCurate into its offering, enabling its clients to access Onetag’s

Advertising

WATCH: AT&T enlists ‘The Office’ cast in new campaign targeted at small businesses

AT&T has reunited several actors from ‘The Office’ to promote a new platform targeted at small businesses. The campaign, “Sleep with Rain”, features Rainn Wilson, Jenna Fischer, Craig Robinson, Creed

Social & Influencer Marketing

Colgate partners with Pinterest to debut editorial sponsorship

Colgate has unveiled a first-of-its-kind Editorial Sponsorship campaign with Pinterest. Ahead of the launch of Pinterest’s Wedding Week, a week dedicated to highlighting nuptial-related editorial content and ads, Colgate’s campaign

Klarna AI chatbot outperforms 700 full-time employees

Klarna has revealed its OpenAI assistant is doing the equivalent work of 700 full-time agents following its launch last month. The buy-now-pay-later (BNPL) company’s tool, which claims to be on

Data: Marketers ramp up investment in AI creator content this year

Some 75% of marketers believe generative AI will positively disrupt the creator economy this year, resulting in an increase in investment for AI creator content, new data has revealed. According

Member Content

Utiq and Compliant partner to set new standards in data compliance via digital advertising ecosystem

Utiq, the European adtech company delivering a telco-powered Authentic Consent Service to enable more responsible digital marketing, has selected Compliant to provide independent verification of its privacy and consent mechanisms.

Member Content

Mediahub UK cleans up ad delivery with SeenThis’ adaptive streaming technology

Along with platform partner, SeenThis, Mediahub tested a hypothesis for a UK Pinterest brand campaign, backed by a lab test carried out by Lumen. This found that the streamed campaign

Analysis

Interview: Snapchat on ‘game-changing’ role in AR advertising

Once best known for its teen-friendly photo and video filters, Snapchat has emerged as a trailblazer in the realm of mobile marketing, offering a unique and authentic platform for users

mCommerce

VMO2 and Tesco Mobile extends joint venture for 10 years

Virgin Media O2 and Tesco Mobile have signed a 10-year renewal of their 50/50 joint venture. According to the company, the renewal of the venture reconfirms Virgin Media O2’s position

Mobile Money

Vodafone and e& offers operators cross-border managed voice solutions

Vodafone and its biggest shareholder, e&, have partnered to provide other operators-managed voice solutions in a bid to help meet the growing demand for voice over 4G/5G (VoLTE) services. According

Mobile Money

Nokia and Dell extend network cloud transformation partnership

Nokia and Dell Technologies have extended its strategic partnership to “advance open network architectures in the telecom ecosystem and private 5G use cases among businesses”. As part of the deal,

Hardware

Google ‘cannot proceed with cookie deprecation until concerns resolved’, CMA warns

The UK Competition and Markets Authority (CMA) has said that Google “cannot proceed with third-party cookie deprecation”, until its concerns are resolved. As a result, the comments could potentially delaying

AR/VR

E.l.f Cosmetics debuts ‘your best e.l.f’ experience on Apple Vision Pro

E.l.f. Cosmetics has become one of the first beauty brands to launch a shopping app for the newly-released Apple Vision Pro. The “your best e.l.f.” visionOS app includes first-of-its-kind features